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CATHAY PACIFIC
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Digital Sales Operations Manager

Digital Sales Operations Manager

CATHAY PACIFIC

5 - 10 years

5 - 9 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

integrated marketing publishing google analytics sales operations aviation web analytics hp data protector sem seo adobe

Work Mode

Work from Office

Job Type

Full Time

Job Description

To ensure the airline s direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.

To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.

Key Responsibilities

Digital Promotions and Campaigns

Assist in devising and managing campaigns to recruit customers to the airline s contact database.
Drive engagement through targeted communications.
Follow up on ancillary revenue generation.
Ensure prioritisation of direct digital distribution channels.

Website Content and Communication

Manage retailing of air and non-air offers across web and mobile platforms, driving channel-exclusive offers where appropriate.
Manage quality of content published across Cathay Pacific digital channels, including brand, tone of voice, grammar, and imagery.
Master Adobe Experience Manager and support publishing of quality content with good speed to market.
Help ensure customer experience and brand are upheld in all content and deliverables, in consultation with stakeholders.
Liaise with Head Office regularly regarding website technical developments and global updates.

Analytics

Use web analytics (Google Analytics) to measure performance, identify and exploit opportunities, and continually improve traffic volume and quality.
Understand sales performance in direct digital channels, including share of revenue targets, route performance, and plan and measure sales contribution for air and non-air products.
Systematic analytics and reporting on website-specific data to provide recommendations for enhancements.

Search Engine Marketing and Search Engine Optimisation

Consult on regional performance of SEM and SEO (for always-on marketing).
Manage SEM/programmatic for tactical or integrated marketing campaigns.

Retailing Tools and Platforms

Brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including payment options, tactical and campaign tools, content and marketing asset provision, translation training.

Benchmarking

Conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline.
Actively share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose.
Monitor marketing strategies used by competitors and industry leaders and make recommendations to enhance our presence and revenue generation.

Academic Qualifications

Graduation in any discipline is a must

Knowledge, Skills, Training and Experience

5+ years experience in a similar role
A strong understanding of how Search Engine Marketing and Optimisation works, preferably with a junior developer or similar IT training/experience
Experience of working in a similar digital or e-commerce role
A demonstrable passion for digital and commerce
Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
Strong numeracy skills and experience of working with data to tell a story
Familiarity with digital tools including Adobe Experience Manager and Google Analytics
Adapts to and embraces constant change

Benefits

Travel Privileges on Cathay Pacific Airways Global Network
Extensive we'll-being programs including health and employee assistance program benefits to help you stay we'll.
Paid Leave
If this position requires a uniform, a uniform allowance will be provided.

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