Marketing Manager

Job Title: Marketing Manager (Performance & Product Marketing)
Location: Badarpur Border Company: Bridgeway PowerAbout Bridgeway PowerBridgeway Power is one of India’s fastest-growing solar EPC companies, delivering high-quality rooftop solar solutions with speed, transparency, and operational excellence. We don’t just install solar systems — we manage the entire customer journey. Your work here will directly shape how thousands of Indian homes and businesses adopt solar.Role OverviewWe’re seeking a Performance-Driven Marketing Manager who can take ownership of product-oriented marketing campaigns. This role is not about simply creating content — it’s about driving measurable results, optimizing product positioning, and ensuring that every campaign converts leads into site visits and installs.Key ResponsibilitiesPerformance Marketing:Launch and manage digital ad campaigns (Facebook, Instagram, Google).Continuously test creatives, audience segments, messaging, and timing to maximize ROI.Product-Oriented Campaigns:Craft campaigns focused on our core solar products and solutions.Highlight product features, USPs, and customer benefits to drive trust and adoption.Lead Nurturing & Funnel Building:Build WhatsApp automation flows (using Interakt, WATI, etc.) for instant lead engagement.Integrate and track leads via CRM systems (Zoho, LeadSquared, HubSpot).Monitor lead-to-site-visit conversions in coordination with sales teams.Ad Copy & Messaging:Write sharp, bilingual (Hindi + English) ad copy that resonates with target markets.Focus on simple, sales-driven messaging that emphasizes product benefits.Analytics & Optimization:Track and report performance metrics (CPL, conversion %, ROI, etc.).Optimize campaigns proactively to achieve cost-effective customer acquisition.You’re a Great Fit If You:Have 4–8years of hands-on campaign management experience (paid ads, not just posts).Understand product positioning and how to communicate customer value in simple terms.Have experience in WhatsApp automation tools and CRM platforms.Can write compelling, product-focused ad copy in Hindi and English.Think in funnels — from ad → lead → visit → install.Are an owner mindset professional who tracks, reports, fixes, and relaunches without follow-ups.Bonus Points If You Have:Prior experience in solar, EV, real estate, or home services marketing.Run Tier 2/3 city campaigns with proven CPL efficiency.Hands-on creative skills (Canva, reels, basic video editing).Experience managing junior marketers or freelancers.Why Join Us?At Bridgeway Power, you’ll be part of a fast-moving team shaping the future of clean energy in India. This role is your chance to work in a high-impact, product-focused marketing environment where performance is everything.📩 Apply NowFor applications and queries, please contact:Kajal RajpootHR Manager – Bridgeway Power📧 Email: hr@bridgewaypower.in📞 Mobile: +919218097941