Marketing Manager

COMPANY : HEIDELBERG PROMINENT FLUID CONTROLS (I) PVT. LTD

Location: Bangalore

Reporting to : Managing Director & VP Sales and Marketing

Role & responsibilities

• Preparing Marketing Budgets & Relationship Management:

Creating, implementation and developing annual marketing plan for PMIN in collaboration with the

regional sales requirement and the channel partners.

Have the budget approved at the start of every year as per the marketing plan

Building and maintaining strong relationships with BTL agencies, vendors, and other stakeholders.

Negotiating contracts and managing budgets effectively.

• Event Management:

Organizing and managing events, exhibitions, roadshows, conferences, and seminars of Heidelberg

ProMinent (PMIN)

Ensuring smooth execution of events, from logistics to on-site management.

• Brand Activation:

Developing and implementing creative brand activation strategies to enhance brand visibility and

engagement.

Collaborating with the channel partners and ensuring brand of ProMinent is visible and being

promoted

Ensuring brand consistency across all BTL activities.

• Performance Monitoring and Reporting:

Tracking and analysing the performance of BTL campaigns to measure their effectiveness.

Preparing reports and presentations to stakeholders on campaign results.

• Planning and Execution of BTL Campaigns:

Developing and implementing BTL marketing strategies and campaigns to achieve specific business

objectives.

Planning and executing on-ground activations, events, promotions, and brand placements.

Managing the entire campaign lifecycle, from ideation to execution and post-campaign analysis.

• Manage social media accounts and website content
• Collaborate with internal teams and external vendors to ensure successful campaign execution

Preferred candidate profile

• Excellent communication and interpersonal skills.
• Strong negotiation and networking abilities.
• Ability to work independently and as part of a team.
• Strong experience in field work, lead generation, and customer interaction.
• Knowledge of digital marketing and its best practices