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Marketing Manager (ABM and Paid Ads)

10 years

0 Lacs

india

Posted:21 hours ago| Platform: Linkedin logo

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Skills Required

marketing ads saas ai drive engagement cutting measurement strategy optimization pipeline testing budgeting coordination content design automation hubspot salesforce marketo targeting strategies forecasting reports leadership analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Experience:

Function:


About Netcore

Netcore is a global MarTech SaaS company helping brands deliver AI-powered, intelligent customer experiences. We work with leading B2B and B2C enterprises across the world, enabling them to drive acquisition, engagement, and measurable revenue growth through cutting-edge marketing technology.


Role Overview

Performance Marketing Specialist

strategy, execution, optimization, and reporting


What We’re Looking For

  • 5–10 years of hands-on experience

    in B2B digital marketing or performance marketing (SaaS preferred).
  • Strong experience running paid campaigns on:

    LinkedIn Campaign Manager (must-have) Google Ads (Search, Display, YouTube) and Meta / Programmatic platforms (good to have).

  • Proven ability to manage complete campaign cycles - audience selection, ad setup, A/B testing, budgeting, optimization.
  • Strong understanding of CPL, CAC, CTR, CVR, ROAS, and funnel attribution.
  • Experience generating

    measurable results

    (leads, MQLs, pipeline influence).
  • Analytical mindset with experience in dashboards, BI tools, and campaign reporting.
  • Strong coordination skills — able to work with content, design, sales, and product teams.
  • Exposure to MarTech and automation tools (HubSpot, Salesforce, Marketo, 6sense, Demandbase) is a plus.


Key Responsibilities

  • Develop and run

    performance marketing campaigns

    across LinkedIn Ads, Google Ads, and other paid channels to generate qualified demand.
  • Own

    campaign setup, targeting, ad copy, creatives

    , and A/B tests for continuous optimization.
  • Build audience segments and persona-driven targeting strategies for domestic and global markets.
  • Collaborate with design & content teams to create compelling ads, landing pages, and funnel assets.
  • Monitor and optimize campaigns daily to improve CTR, reduce CPL, and improve funnel conversions.
  • Manage budgets, pacing, forecasting, and ROI measurement.
  • Produce campaign insights, dashboards, and reports for marketing and leadership teams.
  • Keep pace with digital marketing trends, new ad formats, and best practices across platforms.


Why Join Us?

  • Work with a

    global-scale MarTech leader

    running campaigns across multiple geographies.
  • Flat structure, high ownership, fast execution environment.
  • Opportunity to work with advanced Martech, automation, and analytics tools.
  • Competitive salary, role growth, and cross-functional exposure.

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