Marketing Lead

Role & responsibilities

• Develop and execute the

  go-to-market (GTM) strategy

  for Battery Energy Storage Systems (BESS) in alignment with company objectives.
• Identify and build relationships with

  key B2B clients

  in sectors such as solar EPC, telecom, commercial & industrial (C&I), microgrids, and EV infrastructure.
• Collaborate with the product and technical teams to design

  customer-centric solutions

  tailored to energy storage needs.
• Lead the development of

  marketing collaterals, case studies, product presentations,

  and digital campaigns to drive visibility and lead generation.
• Manage

  channel partnerships and dealer/distributor networks

  , ensuring proper training, engagement, and performance tracking.
• Conduct

  market research, competitor benchmarking, and pricing analysis

  to refine product positioning and business strategy.
• Represent the company at

  industry events, conferences, and webinars

  to promote brand awareness and product leadership in the energy storage space.
• Track and analyze

  marketing KPIs

  including lead-to-conversion rates, campaign ROI, and regional performance metrics.
• Support the

  sales and business development teams

  with high-quality inbound and outbound marketing support.
• Collaborate with top management on

  strategic planning, product roadmap alignment

  , and market expansion initiatives.
• Stay updated on

  industry trends, government policies, and new technologies

  relevant to BESS and energy storage ecosystems.

Preferred candidate profile

1) Experience: Minimum 3 years in marketing, business development, or sales within the battery, energy storage, UPS/inverter, or renewable energy sectors.

2) Industry Background: Power/Energy, Electrical Equipment, Renewable Energy, or Telecom Power Solutions.

3) Education: Bachelor's in Engineering or Business; MBA/PGDM preferred.

4) Skills: Strong B2B marketing and GTM strategy experience, excellent communication and stakeholder management, and a proven ability to drive business growth.

5) Location: Based in or willing to relocate to Ahmedabad.