Role & responsibilities Develop and execute the go-to-market (GTM) strategy for Battery Energy Storage Systems (BESS) in alignment with company objectives. Identify and build relationships with key B2B clients in sectors such as solar EPC, telecom, commercial & industrial (C&I), microgrids, and EV infrastructure. Collaborate with the product and technical teams to design customer-centric solutions tailored to energy storage needs. Lead the development of marketing collaterals, case studies, product presentations, and digital campaigns to drive visibility and lead generation. Manage channel partnerships and dealer/distributor networks , ensuring proper training, engagement, and performance tracking. Conduct market research, competitor benchmarking, and pricing analysis to refine product positioning and business strategy. Represent the company at industry events, conferences, and webinars to promote brand awareness and product leadership in the energy storage space. Track and analyze marketing KPIs including lead-to-conversion rates, campaign ROI, and regional performance metrics. Support the sales and business development teams with high-quality inbound and outbound marketing support. Collaborate with top management on strategic planning, product roadmap alignment , and market expansion initiatives. Stay updated on industry trends, government policies, and new technologies relevant to BESS and energy storage ecosystems. Preferred candidate profile 1) Experience: Minimum 3 years in marketing, business development, or sales within the battery, energy storage, UPS/inverter, or renewable energy sectors. 2) Industry Background: Power/Energy, Electrical Equipment, Renewable Energy, or Telecom Power Solutions. 3) Education: Bachelor's in Engineering or Business; MBA/PGDM preferred. 4) Skills: Strong B2B marketing and GTM strategy experience, excellent communication and stakeholder management, and a proven ability to drive business growth. 5) Location: Based in or willing to relocate to Ahmedabad.
