Marketing Manager (Solar Commercial & Industrial)

2 - 7 years

5 - 15 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Identify and generate business opportunities in the Commercial & Industrial (C&I) solar segment, including rooftop and ground-mounted projects.
  • Develop and implement effective sales and marketing strategies to achieve monthly, quarterly, and annual sales targets.
  • Build, maintain, and strengthen relationships with corporate clients, industrial associations, consultants, and decision-makers.
  • Manage the complete sales cycle lead generation, client meetings, proposal submission, negotiations, and contract closure.
  • Coordinate with the engineering/technical team for accurate proposals, feasibility studies, and presentations.
  • Conduct market research to track industry trends, competitor activities, and government policies.
  • Participate in industry exhibitions, seminars, and networking events to promote the companys offerings.
  • Prepare regular sales forecasts, pipeline reports, and performance analysis for management review.

Desired Candidate Profile

  • Qualification:

    Bachelors in Engineering / MBA in Marketing / related field.
  • Experience:

    2 - 7 years in B2B marketing or sales roles within the renewable energy sector (solar/wind), with preference for candidates experienced in Commercial & Industrial (C&I) solar projects.
  • Industry Knowledge:

    Strong understanding of industrial and commercial solar projects, EPC solutions, project execution processes, and regulatory frameworks.
  • Track Record:

    Proven ability to achieve sales targets and develop effective marketing campaigns across multiple channels (B2B/B2C).
  • Skills & Competencies:

  • Excellent communication and presentation skills to build strong client relationships at all organizational levels.
  • Strong negotiation, networking, and leadership skills.
  • Analytical mindset with market awareness and problem-solving ability.
  • Work Style:

    Self-motivated, target-driven, and capable of working independently as well as part of a team.
  • Other Requirements:

    Willingness to travel extensively as per business requirements.

Interested candidates

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