MARKETING HEAD

Key Responsibilities:1. Strategic Marketing Planning

• Develop and implement localized marketing plans to promote Tata Power EV Chargers in Sambalpur and surrounding districts.
• Align marketing strategies with Tata Power EV division's branding and objectives.

2. Brand Awareness & Promotion

• Plan and execute offline and digital campaigns to raise awareness about EV charging infrastructure.
• Organize local events, roadshows, and awareness drives in collaboration with EV manufacturers, local authorities, and auto dealers.

3. Customer Engagement & Lead Generation

• Generate leads through digital marketing, field outreach, partnerships with commercial establishments, and corporate offices.
• Develop and maintain a database of potential clients such as fleet operators, residential complexes, malls, petrol pumps, and municipalities.

4. Channel & Partner Collaboration

• Work with local car dealerships (especially Tata Motors) to cross-sell chargers to EV buyers.
• Collaborate with housing societies, hotels, and commercial property developers for charger installation proposals.

5. Digital Marketing Management

• Handle social media marketing, Google Ads, and local SEO to improve online presence.
• Develop and maintain content for website, blog, brochures, and email campaigns.

6. Market Research & Feedback

• Monitor EV adoption trends in Odisha, especially Western Odisha.
• Collect feedback from users and report insights to Tata Power for service improvement.

7. Reporting & Coordination

• Submit regular reports on campaign performance, lead conversions, and market reach.
• Coordinate with Tata Power EV's regional team for updates, training, and support.

Key Skills Required:

• Strong knowledge of EV industry and clean energy solutions.
• Excellent communication, presentation, and negotiation skills.
• Digital marketing expertise (SEO, SEM, social media).
• Strong local network in Sambalpur and nearby districts.
• Leadership and team management abilities.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5–10 years of experience in sales or marketing, preferably in automotive, renewable energy, or technology sectors.
• Fluency in English, Hindi, and Odia is preferred.

Compensation:

Competitive salary with performance incentives, travel allowance, and opportunity for career growth within the Tata Power EV ecosystem.

Job Types: Full-time, Permanent

Pay: ₹20,539.18 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Work Location: In person