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Area Development & Business Development Manager (AD‑BDM)

4 - 8 years

2 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

1. Business Growth & Market Development

  • Identify new potential areas for expansion—both urban and rural—and support the opening of new sub-dealerships or service outlets.
  • Manage dealer network: nurture existing partners, identify and recruit new ones, assess site feasibility, oversee layout and setup, and ensure facilities meet TVS standards.
  • Drive vehicle sales by planning localized sales strategies, promoting product launches, and executing BTL marketing activities.

2. After‑Sales & Service Expansion

  • Oversee service capacity growth—expanding workshops, launching initiatives like Express Service, and maintaining parts availability across the area.
  • Reduce lost customer retention, improve service inflow at authorized dealers, and elevate customer satisfaction scores (CSI).

3. Dealer Profitability & Process Improvement

  • Audit dealership operations, ensure they meet TVS norms in finance, service, and parts departments, and optimize inventory and working capital.
  • Implement DMS/CRM systems, appointment processes, SOPs, and other systems to improve workflow and efficiency

4. Team Leadership & Coaching

  • Mentor Area Development BDMs, sales staff, and service teams—coaching them to hit targets, adopt best practices, and excel in customer service.
  • Plan and oversee deployment, training, staffing, and retention of dealer personnel to ensure strong local execution.

5. Customer Satisfaction & Complaint Handling

  • Monitor feedback from “voice of the customer,” dig into complaints, and lead initiatives to address root causes and elevate overall satisfaction.
  • Support dealers in reaching benchmark CSI scores (e.g., 9/10) and track performance consistently.

How this Role Makes an Impact in Keonjhar

  • Network Expansion: Tapping semi-urban or rural markets by opening smaller "AD" outlets—crucial for areas like Keonjhar.
  • Sales Uplift: Driving both new vehicle sales and spares/service income with tailored local promotions and finance tie-ups.
  • Operational Excellence: Ensuring dealer success by implementing operational SOPs, optimizing parts/orders, and maintaining financial discipline.
  • Customer Loyalty: Elevating brand image by ensuring customers return for servicing and feel valued at every touchpoint.

Ideal Profile & Skills

  • Background: 4–8 years in dealership or auto-sales roles, preferably with exposure to TVS or another 2-wheeler brand.
  • Skillset: Strong in territory management, dealer relations, sales strategy, after-sales processes, customer service, and people leadership.
  • Tools & Tools: Proficiency in CRM/DMS systems (TVS systems), MS Office, and financial accounting.
  • Travel & Fieldwork: Comfortable with frequent travel across the assigned area, which is essential for covering a region like Keonjhar and nearby towns.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Schedule:

  • Day shift
  • Fixed shift

Supplemental Pay:

  • Performance bonus

Work Location: In person

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