Marketing Head

Job Summary:

The Marketing Head will be responsible for developing and executing innovative marketing strategies to enhance the brand presence, patient acquisition, and retention for a chain of dental clinics. This role involves overseeing all marketing initiatives including digital campaigns, brand positioning, partnerships, local promotions, and community outreach, ensuring the clinics maintain a competitive edge in the healthcare industry.

Key Responsibilities:

• Strategic Planning & Branding
• Develop and implement marketing strategies aligned with the organization’s growth objectives.
• Strengthen the brand identity across all clinics and ensure consistent messaging.
• Conduct market research to identify opportunities, patient trends, and competitor analysis.
• Digital Marketing & Patient Engagement
• Oversee digital campaigns including SEO, SEM, social media, email marketing, and online reputation management.
• Drive patient engagement through content creation, awareness campaigns, and targeted communication.
• Manage online patient reviews, ratings, and feedback to enhance clinic credibility.
• Business Development & Growth
• Develop referral programs, loyalty plans, and partnership models with corporates, schools, and wellness programs.
• Plan and execute local promotions, health camps, and community awareness drives.
• Support new clinic launches with brand activation campaigns.
• Team Leadership & Vendor Management
• Lead, mentor, and manage the marketing team across regions.
• Collaborate with external agencies, vendors, and creative partners for campaigns.
• Track ROI and ensure efficient use of marketing budgets.
• Performance Monitoring & Reporting
• Establish KPIs for patient acquisition, retention, and brand visibility.
• Generate regular reports on marketing performance and suggest improvements.
• Present insights and recommendations to senior management for strategic decisions.

Key Skills & Competencies:

• Proven experience (8–12 years) in healthcare or service-based marketing, preferably in multi-location clinic/hospital chains.
• Strong expertise in digital marketing, branding, and consumer engagement.
• Excellent leadership, communication, and analytical skills.
• Ability to think creatively and implement innovative campaigns.
• Strong network in healthcare marketing and corporate partnerships.

Educational Qualification:

• MBA/PGDM in Marketing, Business Management, or related field.
• Certifications in Digital Marketing/Healthcare Marketing will be an added advantage.

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person