Marketing Executive

Job Description

The ideal candidate should be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. About the Role The role involves developing and executing integrated marketing campaigns to drive brand awareness and lead generation. Responsibilities Develop and execute integrated marketing campaigns to drive brand awareness and lead generation. Partner with the marketing team to drive awareness, engagement, traffic, and lead conversions. Plan and execute digital marketing and ABM campaigns across multiple channels. Monitor, report, and optimize campaign performance across customer touchpoints. Collaborate on BAU content creation and work with the design team for asset development. Drive demand generation and ROI for marketing assets. Support outbound campaign messaging and GTM strategy with the content team. Assist in creating weekly/monthly business review reports and decks. Create and manage content for digital marketing channels including website, social media, email campaigns, and blogs. Collaborate with cross-functional teams to align marketing strategies with business goals. Analyze campaign performance metrics and optimize based on insights. Manage external vendors and agency relationships as needed. Conduct market research to identify trends and opportunities for positioning. Qualifications Bachelor’s or master’s degree in marketing, Business Administration, or a related field. 3-5 years in a marketing role in B2B SaaS space catering to global markets. Experience in working in marketing agency. Experience running LinkedIn paid marketing campaigns. Experience in executing ABM campaigns. Proficient in executing marketing campaigns from ZOHO campaign. Expertise with MS Excel (Fuzzy match, VLOOKUP, HLOOKUP, Pivot tables etc.). Deep expertise with MS PowerPoint. Show more Show less