Marketing Executive

Key Responsibilities:

1. Business Development & Promotion

• Promote and market diagnostic services, health packages, and specialized offerings to doctors and healthcare institutions.
• Actively market

  Radiology,NMD

  ,

  PET CT

  , and

  Vijaya Lab Services

  to drive business growth.
• Achieve the set target of a minimum of

  12 doctor visits per day

  to strengthen relationships and expand the referral base.

2. Relationship Management

• Develop and maintain strong professional relationships with referring doctors to enhance loyalty and increase referrals.
• Conduct regular follow-ups with doctors to gather feedback and ensure satisfaction with Vijaya Diagnostic Centre (VDC) services.
• Serve as a liaison between doctors and the organization for smooth coordination of patient services.

3. Marketing Activities & Events

• Plan, organize, and execute

  Continuing Medical Education (CME)

  programs and participate in medical conferences, trade fairs, and related promotional events.
• Support and implement all marketing and promotional campaigns as directed by the management team.

4. Documentation & Reporting

• Maintain accurate and up-to-date

  daily visit reports

  ,

  referring doctor data

  , and

  activity logs

  .
• Submit timely reports on field activities, market trends, and competitive insights.

5. Market Intelligence & Competitor Analysis

• Monitor competitor activities, pricing strategies, and promotional efforts to provide actionable market intelligence.
• Recommend strategic initiatives to strengthen the organization’s market position.

6. Service Coordination & Quality Assurance

• Ensure that patients referred by doctors are attended to promptly and that diagnostic reports are delivered within committed timelines.
• Communicate any new diagnostic tests, packages, or modalities introduced by the organization to the medical community.
• Identify and relay doctors’ requirements for additional tests or modalities to expand the organization’s service portfolio.

Qualifications & Experience:

• Bachelor’s degree in

  Life Sciences, Pharmacy, Biotechnology, Healthcare, or Marketing

  (MBA in Marketing preferred).

• 1–3 years

  of experience in

  diagnostic marketing

  ,

  pharmaceutical sales

  , or

  healthcare business development

  .
• Proven track record of achieving marketing and sales targets within the healthcare or diagnostics sector.

Key Skills & Competencies:

• Strong interpersonal and communication skills with the ability to build lasting professional relationships.
• Excellent presentation and negotiation abilities.
• Self-motivated, result-oriented, and able to work independently with minimal supervision.
• Strong analytical and organizational skills with attention to detail.
• Proficiency in MS Office and CRM tools for reporting and data management.