Marketing Executive

Job Specification (Requirements)

Education & Qualifications:

• Bachelors degree in

  Marketing, Business Administration, Healthcare Management

  , or related field.
• Masters degree or MBA in Marketing (preferred).

Experience:

• 1-3 years of experience in

  marketing, business development, or hospital promotion

  (freshers may be considered for junior roles)
• Experience in healthcare, diagnostics, pharmaceuticals, or service industry preferred.

Key Skills & Competencies:

• Strong communication and interpersonal skills.
• Excellent

  organizational and event management

  abilities.
• Understanding of

  ethical healthcare marketing guidelines

  .
• Creativity in developing campaigns for patient engagement and hospital branding.
• Proficiency in

  MS Office, marketing tools

  .

Job Responsibilities

1. Marketing & Promotion

• Develop and implement marketing strategies to promote hospital services and specialties.
• Manage and execute

  digital campaigns

  (social media, email, website updates).
• Prepare

  brochures, flyers, videos, and content

  to increase patient awareness.
• Coordinate with doctors and departments for promotional activities.

2. Business Development

• Identify potential

  referral sources

  , corporate clients, and tie-ups with clinics or insurance companies.
• Build and maintain relationships with

  corporates, doctors, and local communities

  .
• Track and analyze marketing performance and lead conversion rates.

3. Event & Community Outreach

• Plan and manage

  health camps, awareness programs, CME (Continuing Medical Education)

  , and hospital events.
• Represent the hospital at external events and exhibitions.

4. Public Relations & Branding

• Maintain the hospitals

  public image

  and reputation through media and community engagement.
• Handle

  press releases, success stories

  , and media communications.
• Ensure

  brand consistency

  across all communication channels.

5. Patient Engagement

• Develop initiatives to

  enhance patient experience

  and satisfaction.
• Collect feedback and coordinate improvements with management.
• Follow up on patient inquiries and referrals.

Interested candidate please share your resume on 7055514524 hrhead@gsmedicalcollege.in, hr2@gsmedicalcollege.com or Walk-in Tuesday to Friday 10:00 AM to 1:00 PM GS Medical College & Hospital Near Pilkhuwa Railway Station, Pilkhuwa, Hapur Uttar Pradesh