Job
Description
As a Marketing Engineer / Marketing Specialist at our company, you will play a crucial role in blending your technical engineering expertise with strategic marketing skills to drive product promotion, market research, and business development initiatives. With a Bachelor's degree in Mechanical Engineering and an MBA in Marketing, coupled with 8-10 years of relevant experience, you will be instrumental in creating effective marketing strategies that align with our company's objectives and cater to customer needs. **Key Responsibilities:** - Develop and execute marketing strategies to promote engineering products and solutions, collaborating with product development teams. - Conduct market research to identify industry trends, customer needs, and competitive positioning to shape marketing campaigns. - Create content for marketing materials, including brochures, technical documents, case studies, and digital assets. - Provide technical marketing support to the sales team through tools, presentations, and product demos. - Plan, manage, and optimize marketing campaigns across various channels to align with business objectives. - Build and maintain strong relationships with customers, partners, and internal teams to drive satisfaction and retention. - Contribute to brand positioning strategies and monitor the performance of marketing efforts for informed decision-making. - Work closely with engineering, product, and sales teams to ensure alignment in marketing initiatives. **Required Qualifications:** - **Education:** - Bachelor's degree in Mechanical Engineering. - MBA in Marketing (Must). - **Experience:** - 8-10 years of marketing experience with a focus on technical/engineering products or services. - Proven track record in developing and executing successful marketing strategies. - Experience in collaborating with cross-functional teams, especially in engineering and product domains. - **Skills & Competencies:** - Strong understanding of engineering principles and marketing strategies. - Excellent communication and presentation skills for conveying technical concepts effectively. - Proficiency in marketing automation tools, CRM systems, and analytics platforms. - Strong project management skills to handle multiple initiatives concurrently. - Ability to analyze market data for decision-making and strategy formulation. - **Personal Attributes:** - Strategic thinker with problem-solving capabilities. - Attention to detail and commitment to high-quality work. - Adaptability to fast-paced environments and changing priorities. **Why Join Us ** - Competitive salary and benefits package. - Opportunities for career growth and professional development. - Work with a dynamic, innovative, and forward-thinking team. - Be part of an organization valuing creativity, collaboration, and technical excellence. In case you have any additional details about the company, please provide them for inclusion in the job description. As a Marketing Engineer / Marketing Specialist at our company, you will play a crucial role in blending your technical engineering expertise with strategic marketing skills to drive product promotion, market research, and business development initiatives. With a Bachelor's degree in Mechanical Engineering and an MBA in Marketing, coupled with 8-10 years of relevant experience, you will be instrumental in creating effective marketing strategies that align with our company's objectives and cater to customer needs. **Key Responsibilities:** - Develop and execute marketing strategies to promote engineering products and solutions, collaborating with product development teams. - Conduct market research to identify industry trends, customer needs, and competitive positioning to shape marketing campaigns. - Create content for marketing materials, including brochures, technical documents, case studies, and digital assets. - Provide technical marketing support to the sales team through tools, presentations, and product demos. - Plan, manage, and optimize marketing campaigns across various channels to align with business objectives. - Build and maintain strong relationships with customers, partners, and internal teams to drive satisfaction and retention. - Contribute to brand positioning strategies and monitor the performance of marketing efforts for informed decision-making. - Work closely with engineering, product, and sales teams to ensure alignment in marketing initiatives. **Required Qualifications:** - **Education:** - Bachelor's degree in Mechanical Engineering. - MBA in Marketing (Must). - **Experience:** - 8-10 years of marketing experience with a focus on technical/engineering products or services. - Proven track record in developing and executing successful marketing strategies. - Experience in collaborating with cross-functional teams, especially in engineering and product domains. - **Skills & Competencies:** - Strong understanding of engineering principles and
