Skill required:
Marketing Operations - Digital Project Management
Designation:
Marketing Engagement Associate Manager
Qualifications:
Any Graduation
Years of Experience:
10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Regular touch points (weekly/monthly) with market brand and Engagement leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan. End-to-end orchestration to ensure delivery of campaigns including localization of global templates. Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration Driving service adoption, local insights, MCM expertise & best practice guidance Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies Ensures translation of assets to local markets and completion of campaigns briefing document Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings Works with a LOC brand teams for prioritisation & adaptation when priorities change Interfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market Ensures service reports and campaign reports delivered on time to local market client Facilitate service introduction & change confirmation focusing on local market opportunities Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for?
Knowledge of Pharma industry and marketing in highly regulated environments Multi-channel Digital Marketing experience Ability to understand and translate marketing analytics reports Platform experience (especially AEM, Adobe Campaign) Marketing Account Management experience (client-facing) In-depth understanding of Digital Delivery processes, digital tactics and capabilities Knowledge of global, regional and local digital objectives and strategy Connected across Digital Delivery teams and stakeholder groups Awareness of digital trends Cultural awareness and international experience Relationship management? Communications & Executive Reporting Digital Project Delivery (Web, Social, Mobile) Digital Analytics? Digital Strategy?
Roles and Responsibilities:
- In this role you are required to do analysis and solving of moderately complex problems
- Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures
- The person requires understanding of the strategic direction set by senior management as it relates to team goals
- Primary upward interaction is with direct supervisor or team leads
- Generally interacts with peers and/or management levels at a client and/or within Accenture
- The person should require minimal guidance when determining methods and procedures on new assignments
- Decisions often impact the team in which they reside and occasionally impact other teams
- Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
- Please note that this role may require you to work in rotational shifts
