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Marketing Engagement Associate Manager

Marketing Engagement Associate Manager

Accenture in India

10 - 14 years

0 Lacs

mumbai maharashtra india

Posted:2 weeks ago| Platform:

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Skills Required

marketing engagement management strategy consulting technology network power drive data content ads design planning communication service support orchestration localization library analytics reports translation coordination analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Digital Project Management

Designation:

Marketing Engagement Associate Manager

Qualifications:

Any Graduation

Years of Experience:

10 to 14 years

Language - Ability:

English(International) - Advanced

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for?

The Market Engagement Lead (MEL) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead Multi-channel Marketing (MCM) campaigns based on local insights and nuances derived from campaign interaction data and market trends. Responsibilities:

Regular touch points (weekly/monthly) with market brand and Engagement leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.
End-to-end orchestration to ensure delivery of campaigns including localization of global templates.
Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration
Driving service adoption, local insights, MCM expertise & best practice guidance
Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies
Ensures translation of assets to local markets and completion of campaigns briefing document
Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews
Creates and maintains Roles and Responsibilities:
In this role you are required to do analysis and solving of moderately complex problems
Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures
The person requires understanding of the strategic direction set by senior management as it relates to team goals
Primary upward interaction is with direct supervisor or team leads
Generally interacts with peers and/or management levels at a client and/or within Accenture
The person should require minimal guidance when determining methods and procedures on new assignments
Decisions often impact the team in which they reside and occasionally impact other teams
Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
Please note that this role may require you to work in rotational shifts

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Marketing Engagement Associate Manager