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Marketing Director - B2B SAAS

5 - 10 years

8 - 13 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

About the Role:

Marketing Director

Key Responsibilities:

  • Develop and lead the overall marketing strategy

    for SubcontractorHub, focusing on brand positioning, lead generation, and customer engagement.
  • Drive

    AI-based marketing initiatives

    , leveraging tools like generative AI, predictive analytics, and automation to optimize campaigns and content.
  • Collaborate closely with Product, Sales, and Engineering teams to align marketing efforts with business goals.
  • Lead digital marketing, performance marketing, content strategy, and brand storytelling.
  • Analyze market trends, competitor performance, and customer insights to guide strategic decision-making.
  • Manage and mentor a team of marketers and agency partners to execute campaigns efficiently.
  • Track KPIs, report on campaign effectiveness, and iterate strategies for continued growth.

Requirements:

  • Proven experience (8+ years) in

    B2B SaaS marketing

    , with at least 23 years in a leadership role.
  • Strong understanding and hands-on experience with

    AI in marketing

    (e.g., chatbots, personalization, automation, data-driven decision-making).
  • Ability to think both strategically and execute tactically.
  • Experience in scaling brand presence and lead-gen in North American or international markets.
  • Excellent communication, analytical, and leadership skills.
  • Prior experience in a startup or high-growth tech environment is a plus.

Preferred Qualifications:

  • Bachelors or Masters degree in Marketing, Business, or a related field.
  • Familiarity with tools like HubSpot, Marketo, Google Analytics, Salesforce, and AI-powered marketing platforms.
  • Experience marketing to construction, Solar, or contractor industries is a bonus.

Why Join Us?

At ExpansionJS, you’ll be part of a forward-thinking team building products that solve real-world problems. This is a unique opportunity to shape the voice and growth of a disruptive platform in the construction tech space.

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