Regional Sales Manager

1. Sales Planning & Strategy

• Develop and execute

  regional sales plans

  aligned with national sales goals.
• Set

  monthly, quarterly, and annual targets

  for distributors, sales officers, and territory managers.
• Analyze market potential and identify

  high-demand zones, product opportunities, and gaps

  .

2. Distributor Management

• Appoint, evaluate, and manage

  C&F agents, super-stockists, and distributors

  .
• Monitor

  inventory, credit limits, stock rotation

  , and fill rates at distributors.

3. Team Leadership & Field Execution

• Lead and mentor

  Sales Officers (SO), Territory Sales In-charges (TSI), Area Sales Managers (ASM)

  .
• Conduct joint field visits, coaching, and performance reviews.
  
• Drive proper

  market coverage, beat planning, and execution discipline

  .

4. Channel Development

• Manage General Trade (GT), Modern Trade (MT), Horeca (Hotels, Restaurants, Catering), and Institutional sales (bakeries, food processors).
  
• Strengthen relationships with key accounts, retail chains, and wholesalers.
  

5. Market Intelligence & Competition Tracking

• Track competitor activities: pricing, schemes, packaging changes, promotions, and new launches.
  
• Share regular feedback with marketing, production, and management teams.
  

6. Trade Marketing & Promotions

• Execute

  consumer and trade promotions

  , sampling drives, retailer schemes, and festival-specific campaigns.
• Ensure availability of

  POS materials

  , branding, and in-store visibility.
• Coordinate with marketing for regional BTL activities.
  

7. Supply Chain Coordination

• Work with production and logistics teams to ensure

  forecasting accuracy

  , product availability, and timely deliveries.
• Manage

  SKU-wise demand planning

  , considering price-sensitive fluctuations common in edible oil markets.

8. Financial Control

• Monitor

  sales budgets, trade spends, claims

  , and

  overheads

  allocated to the region.
• Ensure timely

  collections and credit control

  .
• Maintain distributor aging, outstanding payments, and profit margins.
  

9. Compliance & Quality Assurance

• Ensure adherence to companys policies regarding

  packaging standards, food safety norms

  , branding guidelines, and pricing.
• Be alert to issues like

  leakages, adulteration concerns, or tampering

  in the supply chain.

10. Reporting & Analytics

• Provide

  daily/weekly/monthly reports

  on sales performance, competition activities, secondary/primary sales, and KPI updates.
• Use data tools/CRM for forecasting, territory coverage, and productivity tracking.
  

11. New Market Development

• Identify and launch operations in

  untapped rural and urban markets

  .