Marketing Content Manager

About the Role

Content & Marketing Operations Specialist

Key Responsibilities

• Content Development & Blogging

• Research, draft, and edit blogs and articles around insurance, personal finance, and investment topics.
• Ensure all content is optimized for SEO and follows brand guidelines.

• SEO & Performance Optimization

• Conduct keyword research and implement SEO best practices for blogs and digital content.
• Track and report content performance using tools like Google Analytics, Search Console, and SEMrush.

• Marketing Coordination

• Act as a bridge between

  internal marketing/product teams

  and

  external agencies/vendors

  .
• Ensure timely execution of campaigns, blog posts, and digital content deliverables.
• Assist in managing editorial calendars and aligning content with marketing campaigns.

• Marketing Operations Support

• Support the creation and review of marketing collaterals (emailers, landing pages, campaign copy, etc.).
• Coordinate content review cycles and approvals with internal stakeholders.
• Assist in campaign reporting and documentation of marketing activities.

Requirements

• 2–3 years of experience in

  content writing, SEO, or marketing operations

  (BFSI/insurance domain preferred).
• Strong ability to

  manage cross-functional coordination

  between internal teams and external agencies.
• Solid understanding of

  SEO principles, keyword research, and on-page optimization

  .
• Proficiency with

  SEO and analytics tools

  (Google Analytics, Search Console, SEMrush, Ahrefs).
• Excellent written and verbal communication skills.
• Familiarity with

  CMS platforms (WordPress/HubSpot)

  is an added advantage.
• Highly organized, proactive, and able to manage multiple priorities.

Contract Details

• Role Type:

  1-year contractual position

• Work Location:

  On-site, Thane office