Marketing Communications Manager

Company Description

Alt. Investments is India’s leading platform for real estate wealth creation and private market opportunities. We deliver risk-mitigated returns, stable cash flows, and long-term capital growth through institutional-quality assets in the commercial, residential, and luxury sectors. Our meticulously sourced and professionally managed investments focus on transparency, structured exits, and investor-first execution. Alt. Investments aims to build India's highest-yielding Private Equity real estate portfolio and raise the country’s largest AIF Category-II real estate fund.

Key Responsibilities

1. Build and manage the brand identity of Alt. Investments across all touch-points

2. Conduct regular market research to stay updated on investor behaviour and forecast future trends

3. ⁠Develop brand strategies tailored for HNIs, UHNIs, retail investors, and institutional partners

4. ⁠Plan and manage marketing campaigns across print, digital, and offline platforms

5. ⁠Manage Alt.’s online presence on platforms like LinkedIn, Instagram, YouTube, and Twitter

6. ⁠Lead partnership initiatives with financial influencers, wealth advisors, investment platforms, and media

7. ⁠Meet with clients and collaborators to ensure strong brand positioning in all stakeholder interactions

8. ⁠Organise and oversee events like investor meet-ups, webinars, product launches, and shoots

9. ⁠Manage branding budgets and report performance metrics to senior leadership

10. ⁠Ensure all real estate investment products are clearly branded and easy to understand for different investor types

Qualifications

1. Strong Communication skills and expertise in Strategic Communications

2. ⁠Experience in Brand Management and Integrated Marketing

3. ⁠Proficiency in Public Relations and maintaining media relationships

4. ⁠Excellent written and verbal communication skills

5. ⁠Ability to work collaboratively with cross-functional teams

6. ⁠Bachelor's degree in Marketing, Communications, Public Relations, or a related field

7. ⁠Experience in finance and real estate industry is a plus

8. Should've graduated from Bachelor's degree after year 2020