Marketing Communications Executive

Square yards is hiring for Senior Marketing Executive

Urgent Hiring: Senior Marketing Executive

Work Location: Gurgaon

Work Mode: Work from Office

Mode of Interview: Virtual

Days: 5 days working

About the Role

We are looking for a data-driven, execution-focused WhatsApp & RCS Marketing Campaign Manager who can build, optimize, and scale high-performing conversational marketing campaigns across multiple geographies (India, Dubai, Canada, Australia). The ideal candidate has hands-on experience with WhatsApp Business API, RCS platforms, automation tools, segmentation, and campaign analytics.

Key Responsibilities:

1. WhatsApp & RCS Campaign Execution

• Plan, launch, and optimize WhatsApp Broadcasts, CTWA campaigns, drip journeys, and RCS flows.
• Build automated conversation journeys for lead nurturing, reminders, reactivation, and transactional updates.
• Manage campaign setup, scheduling, segmentation, and delivery across multiple regions.
• Ensure templates meet Meta & RCS compliance guidelines.

2. Lead Nurturing & Funnel Optimization

• Create personalized multi-touch nurturing flows for cold, warm, and hot leads.
• Improve lead qualification through dynamic scripts, smart routing, and conversational prompts.
• Collaborate with Sales to reduce invalid leads and improve conversion quality.

3. Creative & Copy Coordination

• Write or coordinate creation of crisp, high-performing WhatsApp/RCS templates (text, images, buttons, CTAs).
• Work with Design & Content teams to ensure messaging consistency across campaigns.

4. Reporting & Performance Analytics

• Track campaign metrics: delivery, open rate, click-through, lead engagement, cost per conversation, and conversion.
• Run A/B tests to refine content, timing, and flows.
• Generate weekly dashboards and insights for Marketing leadership.

5. Platform & Vendor Management

• Coordinate with WhatsApp API providers (OnxTel, ValueFirst, Gupshup, etc.) and RCS partners.
• Ensure integrations with CRM, website forms, Google Ads CTWA links, and lead management systems.
• Work with Tech/CRM teams to set up event triggers and webhook flows.

6. Compliance & Governance

• Maintain opt-in compliance, data privacy standards, and template approvals.
• Monitor platform restrictions, policy updates, and sender quality score.

Required Skills & Qualifications

• 3–6 years of experience in WhatsApp Marketing / RCS / Conversational Marketing.
• Strong understanding of Meta WhatsApp Business API, RCS platforms, CRM integrations.
• Ability to design and optimize automated journeys & conversation flows.
• Excellent copywriting skills for short-form messaging.
• Analytical mindset with proficiency in dashboards/tools (GA4, Excel, CRM analytics).
• Experience working with performance marketing teams on CTWA campaigns (preferred).
• Knowledge of audience segmentation and personalization.

Interested candidates can share their resume to aditi.srivastava@squareyards.co.in