Marketing Communications Executive

6 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Square yards is hiring for Senior Marketing Executive


Urgent Hiring: Senior Marketing Executive

Work Location: Gurgaon

Work Mode: Work from Office

Mode of Interview: Virtual

Days: 5 days working



About the Role


We are looking for a data-driven, execution-focused WhatsApp & RCS Marketing Campaign Manager who can build, optimize, and scale high-performing conversational marketing campaigns across multiple geographies (India, Dubai, Canada, Australia). The ideal candidate has hands-on experience with WhatsApp Business API, RCS platforms, automation tools, segmentation, and campaign analytics.


Key Responsibilities:


1. WhatsApp & RCS Campaign Execution


  • Plan, launch, and optimize WhatsApp Broadcasts, CTWA campaigns, drip journeys, and RCS flows.
  • Build automated conversation journeys for lead nurturing, reminders, reactivation, and transactional updates.
  • Manage campaign setup, scheduling, segmentation, and delivery across multiple regions.
  • Ensure templates meet Meta & RCS compliance guidelines.


2. Lead Nurturing & Funnel Optimization


  • Create personalized multi-touch nurturing flows for cold, warm, and hot leads.
  • Improve lead qualification through dynamic scripts, smart routing, and conversational prompts.
  • Collaborate with Sales to reduce invalid leads and improve conversion quality.


3. Creative & Copy Coordination


  • Write or coordinate creation of crisp, high-performing WhatsApp/RCS templates (text, images, buttons, CTAs).
  • Work with Design & Content teams to ensure messaging consistency across campaigns.


4. Reporting & Performance Analytics


  • Track campaign metrics: delivery, open rate, click-through, lead engagement, cost per conversation, and conversion.
  • Run A/B tests to refine content, timing, and flows.
  • Generate weekly dashboards and insights for Marketing leadership.


5. Platform & Vendor Management


  • Coordinate with WhatsApp API providers (OnxTel, ValueFirst, Gupshup, etc.) and RCS partners.
  • Ensure integrations with CRM, website forms, Google Ads CTWA links, and lead management systems.
  • Work with Tech/CRM teams to set up event triggers and webhook flows.


6. Compliance & Governance


  • Maintain opt-in compliance, data privacy standards, and template approvals.
  • Monitor platform restrictions, policy updates, and sender quality score.


Required Skills & Qualifications


  • 3–6 years of experience in WhatsApp Marketing / RCS / Conversational Marketing.
  • Strong understanding of Meta WhatsApp Business API, RCS platforms, CRM integrations.
  • Ability to design and optimize automated journeys & conversation flows.
  • Excellent copywriting skills for short-form messaging.
  • Analytical mindset with proficiency in dashboards/tools (GA4, Excel, CRM analytics).
  • Experience working with performance marketing teams on CTWA campaigns (preferred).
  • Knowledge of audience segmentation and personalization.



Interested candidates can share their resume to aditi.srivastava@squareyards.co.in



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Square Yards logo
Square Yards

Real Estate

Gurugram Haryana

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