Marketing Automation Specialist

  About the Role:  
We are looking for a  Marketing Automation Specialist  with  2-3 years of experience  to manage and optimize our  email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for  personalized, data-driven marketing , wed love to have you on our team!
  Key Responsibilities:  
  Email Marketing:  
Plan, execute, and optimize  email marketing campaigns  for lead generation, nurturing, upselling, and customer retention.
Create  personalized and automated email workflows  using  CRM & email automation tools  (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
Develop  segmentation strategies  based on user behavior, demographics, and engagement.
Perform  A/B testing  on subject lines, email content, and CTAs to improve open rates and conversions.
Monitor email deliverability, analyze campaign performance, and implement strategies to improve  open rates, CTR, and conversion rates .
Ensure compliance with  email marketing regulations  such as GDPR, CAN-SPAM, and CASL.
  WhatsApp Marketing:  
Develop and execute  WhatsApp marketing campaigns  using  WhatsApp Business API, chatbots, and automation tools .
Create  automated drip sequences , broadcasts, and personalized messages for customer engagement.
Optimize  WhatsApp lead nurturing  to drive conversions and re-engagement.
Analyze response rates, engagement, and conversion metrics to refine messaging strategies. Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.   Marketing Automation & CRM Integration:  
Set up and manage  multi-channel automation workflows  integrating email, WhatsApp, and other digital touchpoints.
Use  Google Analytics 4 (GA4), UTM tracking, and CRM dashboards  to track customer journeys and campaign performance.
Optimize  lead scoring and segmentation models  to improve funnel efficiency.
  Required Skills & Qualifications:  
 2-3 years of experience  in  email marketing, WhatsApp marketing, and marketing automation .
Proficiency in  email marketing tools  (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
Experience with  WhatsApp Business API, chatbot automation, and WhatsApp marketing tools .
Strong understanding of  email segmentation, automation, and drip marketing .
Hands-on experience in  A/B testing, campaign analytics, and CRM integrations .
Familiarity with  Google Analytics 4 (GA4), UTM tracking, and conversion optimization .
Knowledge of  data privacy laws (GDPR, CAN-SPAM, etc.)  related to email and WhatsApp marketing.
Strong analytical and problem-solving skills.   Preferred Qualifications:  
Experience with  omnichannel automation .
Basic knowledge of  HTML & CSS  for email template design.
Should have a Computer or IT background. Basic knowledge of  HTML, JavaScript, CSS, Wordpress  and other web technology for email & Whatsapp template design.
Experience working with  WhatsApp chatbots and AI-driven automation tools .