Marketing Automation & Analytics Specialist

About Us

Technijian is a dynamic and innovative company dedicated to delivering best-in-class products and services for our clients. We operate in a results-driven environment that values precision, discipline, and professional growth. We are seeking a focused and technically skilled SEO Specialist to join our digital marketing team.

Job Description

The SEO Specialist will take charge of driving organic growth, optimizing content, and leveraging advanced digital tools to boost search visibility and conversions across all web properties. The right candidate will be methodical, exact, and comfortable with a formal, process-driven approach. You’ll use a specialized set of SEO, automation, and content tools—working independently and collaboratively to achieve measurable results.

Key Responsibilities

SEO & Content Optimization

• Develop and execute SEO strategies for multiple WordPress sites.
• Perform advanced keyword research, competitive analysis, and site audits using SEMRush.
• Implement technical and on-page SEO best practices, including the Toast SEO WP plugin and AI-driven search optimization.
• Regularly analyze and report website performance, search rankings, and recommend actionable improvements.

Content Creation & Automation

• Manage publishing and SEO optimization of all web content on WordPress.
• Create, edit, and distribute video content for digital channels using Opus Pro, HeyGen, and Lumen5.
• Oversee social media scheduling, analytics, and engagement through SproutSocial.

Analytics & Reporting

• Track, analyze, and report on SEO and content performance metrics using SEMRush and in-house reporting tools.
• Identify trends, gaps, and opportunities to improve organic reach and user engagement.
• Communicate findings in a clear, formal, and factual manner for continuous process improvement.

Collaboration & Compliance

• Work with cross-functional teams (marketing, development, design) to ensure SEO and content standards are maintained.
• Adhere strictly to established procedures, guidelines, and compliance standards.
• Provide technical expertise, training, and support on SEO tools and best practices to team members as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field (preferred).
• Proven experience managing SEO for WordPress websites, including plugin management and technical SEO.
• Demonstrable expertise with SEMRush, SproutSocial, Opus Pro, HeyGen, Lumen5, Toast SEO WP plugin, WordPress administration, and AI-based Search solutions.
• Advanced understanding of keyword research, on-page and off-page SEO, link-building, and web analytics.
• Exceptional attention to detail; thorough, conscientious, and disciplined in approach.
• Strong written and verbal communication skills—reserved, formal, and focused on accuracy.
• Able to work independently, follow established processes, and complete tasks on time without supervision.

Preferred Qualifications

• Experience training others on SEO tools and methodologies.
• Familiarity with additional marketing automation or analytics platforms.
• Technical knowledge of HTML, CSS, or website troubleshooting is a plus.

Behavioral & Cognitive Requirements

• Behavioral fit: Serious, disciplined, conventional, detail-oriented, cautious with new people, strictly adheres to rules and deadlines.
• Work style: High quality and accuracy standards, high information gathering before decisions, task-oriented, follows established processes, and expects others to do the same.
• Communication: Reserved, formal, factual, and sincere.
• Cognitive: Must handle moderate job complexity, blending routine and analytical work.

What We Offer

• Stable, professional work environment with clear goals and processes.
• Ongoing training to build expertise with industry-leading tools.
• Direct impact on digital growth and measurable marketing results.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Food provided
• Health insurance
• Paid time off

Work Location: In person