Marketing Associate - Demand Gen

At SiftHub, we are on a mission to make the life of sales and solutions teams more efficient and help them to focus on selling. SiftHub AI Sales Engineer empowers sales and pre-sales teams to improve win rates and close deals faster. SiftHub is an AI platform that acts as a central hub to collate and sift through all your content scattered across multiple repositories and tools such as Drive, Sharepoint, Confluence, CRM, Slack, product knowledge base.

As a Marketing Associate, you will be responsible for copywriting, demand generation, email marketing, social media, landing pages, and campaign/event execution. The ideal candidate is someone who enjoys the creative side of marketing while being data-driven and execution-focused.

Whether you're an AI expert or an aspiring one, SiftHub offers an environment that supports and challenges you, enabling your growth and success. Join us today and help us shape the future of AI for enterprises!

Responsibilities:

• Execute creative campaigns across email, social media, landing pages, and events to generate MQLs
• Write compelling copy for emails, ads, landing pages, social channels, and communities to drive conversions
• Manage and optimize email marketing campaigns, including list segmentation, personalization, A/B testing, and email health management
• Coordinate campaign execution with internal stakeholders (Sales, Product, Design) from campaign launch to lead hand-off
• Support event marketing activities - both online (Webinars, Podcasts) and offline (Conferences, Dinners, etc.)
• Track campaign performance and provide regular reports on engagement, leads, and conversions
• Identify opportunities to automate marketing workflows using AI tools to conduct efficient campaigns
• Stay updated on industry trends, competitors, and new marketing channels

Requirements:

• 3-5 years of experience in demand generation, majorly with a SaaS startup preferably in AI, SalesTech
• Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, SmartLead, and Apollo)
• Strong copywriting and content creation skills for marketing campaigns
• Experience with communities (Reddit, Pavilion, PSC), social media platforms (LinkedIn, Twitter/X) for B2B demand generation
• Understanding of conversion rate optimization and A/B testing across ads and landing pages
• Analytical mindset with the ability to report campaign results and insights
• Comfortable working in a fast-paced startup environment and managing multiple projects at once

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹2,500,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Kalina, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Experience in SaaS product based organization ?

Location:

• Kalina, Mumbai, Maharashtra (Preferred)

Work Location: In person