Marketing Analyst

Marketing Analyst

About the Role

In this role, you will partner closely with marketing, product, and business teams to measure campaign effectiveness, optimize spend, and uncover growth opportunities across digital and lifecycle channels. Your work will directly influence marketing strategy and customer experience across the funnel.

Responsibilities

• Analyze marketing performance across paid media, CRM, SEO, and other digital channels
• Build and maintain dashboards (Google Data Studio, Power BI, etc.) to track KPIs like

  CAC, LTV, ROAS, churn, conversions

• Conduct customer cohort analysis, funnel deep-dives, and retention diagnostics
• Design and evaluate experiments (A/B tests, geo-tests, incrementality studies)
• Provide insights on creative performance, targeting, and budget efficiency
• Work with cross-functional teams to reduce funnel drop-offs and boost engagement
• Support segmentation, churn prediction, and cross-sell/upsell initiatives

Requirements

• 35 years of experience in D2C marketing analytics (healthtech, e-comm, consumer internet preferred)
• Strong command of

  SQL

  , and experience with tools like

  GA4, AppsFlyer, Power BI, Google Data Studio

• Comfortable working with attribution models, funnel metrics, and performance data
• Bonus: Experience in Python/R for advanced analytics
• Business-oriented mindset with strong storytelling and presentation skills

Impact Metrics

• Improved marketing ROI and LTV:CAC ratio
• Optimized budget allocation and reduced acquisition cost
• Timely, accurate reporting for decision-making
• Measurable lift in retention and campaign performance through experimentation

If you're passionate about using data to fuel growth and innovation in healthcare, let’s connect!

Be part of a purpose-driven team transforming the future of health and wellness.