Posted:4 weeks ago|
Platform:
On-site
Full Time
The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.
· Assist in planning and executing marketing campaigns (digital, print, events, etc.).
· Conduct market research and analyze trends to identify opportunities and threats.
· Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
· Monitor campaign performance and analyze reports
· Support the development of marketing collateral and presentations.
· Participate in organizing promotional events and product launches.
· Assist with communications and audience engagement initiatives.
· Ensure brand consistency across all marketing channels and materials.
· Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
· Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
· Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
· Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
· Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
· Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
· Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
· Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
· Adaptability: Comfortable working in a fast-paced, changing environment
· Attitude of learning, delegating and working as a team, ranks the highest!
Master’s degree in Marketing, Business Administration, Communications, or a related field is typically required.
Prior experience in marketing, sales support, or administrative roles is often preferred.
· Campaign Planning and execution
· Brand Management
· Digital marketing
· Content creation and strategy
· Market research and consumer insights
· Marketing analytics and reporting
· Email marketing
· Event management
Infosys
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