Market Research Analyst

About HighRadius!

HighRadius is a Fintech enterprise Software-as-a-Service (SaaS) company that leverages Artificial Intelligence-based Autonomous Systems to help companies automate Accounts Receivable and Treasury processes. The HighRadius® Integrated Receivables platform reduces cycle times in your order-to-cash process by automating receivables and payments processes across credit, electronic billing and payment processing, cash application, deductions, and collections. Our customers range from some of the largest global corporations, including more than 200 Fortune 1000 companies as well as mid-size enterprises that don’t have the IT resources to consolidate on an ERP platform but still want to automate and streamline their receivables and treasury processes.

Job Summary:

● Market Research Analyst will be part of the Marketing Operations Team and is responsible for performing end-to-end Market research.

● Expert in using secondary Market Research techniques for scrapping, mining and converting complex raw data into a valid and more meaningful form.

● Their primary focus will be to provide the required information of prospects for different Marketing Campaign Teams(Like Cold email, Conference, events and Webinar Teams) and Sales teams required information for different Marketing Campaign Teams(Like Cold email campaign Team, Conference, events and Webinar Teams) and Sales teams.

Job Responsibilities:

● Account Profiling – Identifying more relevant prospective accounts with respective to HighRadius products and business, and collecting all the required info like Industry, Sub-Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.

● Contact Profiling – Identifying more and more relevant business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background, etc

● Marketing Database Hygiene – Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing, and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques

● Benchmarking Reports – Preparing Benchmarking reports for HighRadius prospects, which includes Peer comparison and other data analysis, as and when a marketing lead request comes in. ● CRM Tool Handling(Salesforce) – Detailed understanding/exp working on Salesforce tool is a plus, end-to-end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading it into Salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.

● Lead Management/Creation support – Should be able to handle all the Marketing Leads across the channels and ensure those leads are correctly routed to the appropriate people.

Requirements:

● Open to the Hyderabad location and 5 Days WFO

● 2 to 4 years of experience in Market Research

● Strong logical, analytical and problem-solving skills.

● Excellent communication skills.