Manager/Sr. Manager Retail Business

Job Title: Senior Manager – Retail Business

Job Responsibilities

Retail Channel Strategy & Expansion

• Define and execute the national retail strategy for exclusive automobile retail formats,

including brand-owned outlets, shop-in-shops, and multi-brand dealerships.

• Identify market white spaces and lead structured expansion into new and untapped

geographies.

• Guide and support regional teams in the effective execution of exclusive channel expansion

plans.

Sales Enablement & Performance Management

• Drive achievement of sales targets across exclusive brand outlets, multi-brand dealerships,

and shop-in-shop formats.

• Monitor retail performance, sales productivity, and sales force effectiveness to maximize

market coverage and throughput.

• Build and maintain strong relationships with channel partners, resolving operational,

commercial, and activation-related challenges.

Marketing & Demand Generation

• Lead the digital transformation of exclusive retail outlets and ensure adoption across sales

and retail teams.

• Design and implement structured store audit programs covering visibility, branding, hygiene,

and compliance with brand standards.

• Conceptualize and execute impactful marketing initiatives to increase footfall, improve

conversion rates, and drive repeat purchases.

• Track customer retention metrics and strengthen repeat business through data-driven

analysis and insights.

Retail Standards & Capability Building

• Develop and deploy training programs for internal sales teams and dealership/store staff.

• Ensure consistent execution of visual merchandising, feature–advantage–benefit (FAB)

selling, and retail best practices across all channels.

Market Intelligence & Competitive Insights

• Monitor market trends, competitor activities, and product innovations within the automobile

industry.

• Generate timely and actionable market intelligence through field teams and interactions

with competitor channel partners.

Vendor & Project Management

• Coordinate with external vendors for new showroom and outlet launches, ensuring timely

completion of retail rollout activities.

• Pilot new retail formats and modern trade concepts to assess scalability and effectiveness.

Continuous Development

• Stay updated on the organization’s automobile product portfolio, services, and emerging

retail sales techniques.

• Continuously enhance knowledge of best-in-class retail, dealership, and channel

management practices.

Education

• MBA from a reputed business school.

Experience

• 5–8 years of relevant experience, preferably in Automobile, FMCG, Consumer Durables,

Telecom, Paints, Spare Parts, or Furniture industries.

• Strong experience in retail channel management, dealership/store expansion, and sales

enablement.