Manager - Trade Marketing

As the Manager - Trade Marketing at this company located in Perundurai, Erode, your role will involve the following responsibilities: - Understanding of proper sales on the ground. - Basic Margins and cost calculation. - Understanding of retailer schemes and handling a team. - Monitor and drive tertiary sales performance across all retail channels. - Develop and implement initiatives to boost tertiary sales, including incentive programs, training, and promotional activities. - Analyse tertiary sales data to identify trends, issues, and opportunities for improvement. - Plan and oversee trade marketing campaigns, including promotions, in-store displays, and events. - Collaborate with sales teams to ensure successful implementation of campaigns in various retail channels. - Provide sales teams with the necessary tools and materials to support trade marketing activities. - Conduct training sessions for promoter / merchandising teams to ensure understanding and effective execution of trade marketing plans. - Build and maintain strong relationships with key retailers and decision makers. - Negotiate and coordinate joint marketing activities with retail partners. - Track and analyse the performance of promoter / merchandising teams using relevant metrics and KPIs. - Prepare regular reports on campaign effectiveness and provide insights for future improvements. - Work closely with marketing, and sales teams to ensure product availability and effective promotions. Qualifications and Experience required for this role include: - Bachelors degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or related roles. - Strong understanding of retail environments and consumer behaviour. - Excellent analytical and strategic thinking skills. - Strong communication and negotiation abilities. - Proficiency in Microsoft Office Suite and CRM software. - Ability to manage multiple projects simultaneously and meet deadlines. - Flexibility to travel as required. If interested, please contact the company via the following details: Mail id: hr@nambisans.in Mobile No.: 96773 66211 Benefits for this role include: - Cell phone reimbursement - Health insurance - Provident Fund Please note that the work location for this position is in-person.,