4 Consumer Behaviour Jobs

The position of Chief Manager for Customer Experience at our client, a leading NBFC in Chennai, requires a candidate with over 10 years of experience and a postgraduate qualification. As the Chief Manager, you will be responsible for overseeing customer service operations, developing both short and long-term plans, managing teams, and focusing on achieving business targets and service delivery metrics. Your role will involve leading the implementation of the Net Promoter Score (NPS) and customer satisfaction program, ensuring alignment of insights with action planning, and tracking the execution of action plans in collaboration with the business team. Your primary responsibilities will include leading corporate-wide goal setting, managing NPS and customer satisfaction programs across different markets and partners, and bridging the gap between external and internal customer satisfaction surveys. You will take ownership of the NPS study, providing recommendations to enhance the overall customer experience. Collaboration with NPS Insights vendor, Insights Integration, and analytics team will be essential to drive value-based results, improve NPS, and elevate customer experience. Frequent communication and presentations to the senior leadership team will be required, along with tracking and reporting on NPS and customer satisfaction performance across all products, functions, and touchpoints. Collaborating with other operating departments to develop action plans for NPS improvement and customer value enhancement will be a key aspect of your role. You will lead the design, execution, and goal-setting of the NPS program, map customer-related processes, identify gaps, conduct root cause analysis, and provide sustainable solutions. Ensuring organizational understanding and implementation of NPS inputs through materials development and training on customer excellence will be crucial. Upholding service and quality benchmarks to deliver a best-in-class service experience for customers is also a priority. The ideal candidate will have a minimum of 10 years of experience in Customer Experience Excellence or data analysis, preferably within the BFSI industry. In-depth knowledge and expertise in NPS, customer experience, customer engagement, and consumer behavior are essential. A strong understanding of customer satisfaction/NPS data and insights, the ability to think strategically, provide thought leadership, and proactively address customer issues are key requirements for this role. As the Chief Manager for Customer Experience, you will play a pivotal role in driving customer satisfaction and enhancing the overall customer experience.,

As an Assistant/Deputy Manager in Brand Marketing at our company, located in New Delhi, you will play a crucial role in executing brand activations and maintaining brand visibility across various customer touchpoints. Your responsibilities will include planning and executing marketing campaigns, coordinating with internal teams and vendors, managing offline marketing strategies, developing advertising plans, organizing promotional events, implementing branding strategies, and enhancing marketing communications to boost engagement. You will be expected to have a deep understanding of brand tonality, possess strong creative judgment, ensure consistency in brand representation, and analyze brand campaign performance to provide actionable insights. Your role will involve collaborating with cross-functional teams, monitoring market trends and performance metrics, and staying updated on emerging advertising technologies. With 14 years of experience in brand activations, retail marketing, or local store marketing, you should have a strong grasp of brand positioning, tonality, and consumer behavior. Attention to detail, excellent visual branding skills, proficiency in project management and communication, and the ability to work in a fast-paced environment will be key to your success in this role. Proficiency in MS Office, especially PowerPoint and Excel, along with basic design tool knowledge, would be beneficial. Ideally, you have a background in F&B, QSR, retail, or lifestyle brands, and hold a Bachelor's degree in Marketing, Communication, Brand Management, or a related field. If you are interested in this position, please reach out to Mr. Krishnank Atrey (Head of Marketing) at krishnank.atrey@keventers.com with your current/expected compensation details. Additionally, submitting a well-written SOP/Cover letter would be advantageous.,

As the Lead Programming Strategy & Insights at CulverMax Entertainment Pvt Ltd (Formerly known as Sony Pictures Networks India), you will play a crucial role in providing clear and actionable insights to programming, OAP, and marketing teams. Your primary responsibility will be to efficiently drive engagement with various stakeholders based on consumer findings. By understanding consumer behavior and market analysis, you will prepare strategic presentations with sharp and actionable insights to enhance channel performance. Your role will involve designing strategies for festivals and big-ticket events to mitigate their impact on channel performance. You will be expected to provide sharp and actionable insights to drive viewership for new show launches on the channel, identify the correct audience set and markets for shows, and offer qualitative feedback on show narrations and latest tracks. Additionally, incorporating competitive learnings to enrich storytelling on the channel will be a key aspect of your responsibilities. You will also recommend and drive consumer speak projects to aid the stretch of the story, tracks, characters, etc., as well as initiatives for strategic consumer speak projects to enrich insights for the channel and category. Moreover, identifying and educating stakeholders on new emerging trends among consumers will be essential to stay ahead in the dynamic entertainment industry. Joining CulverMax Entertainment Pvt Ltd will give you the opportunity to work with India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, and many more. The company's foray into the OTT space with Sony LIV and independent production venture with Studio Next demonstrates a commitment to being a progressive digitally led content powerhouse. CulverMax focuses on creating an inclusive and equitable workplace that celebrates diversity, making it an Employer of Choice that has been recognized for its outstanding workplace culture and commitment to gender equality. If you are looking for a challenging role where you can contribute to driving engagement and viewership in the entertainment industry while working in a dynamic and inclusive environment, CulverMax Entertainment Pvt Ltd is the place to be. Join us in our quest to Go Beyond and be part of a team that thrives on telling Stories Beyond the Ordinary.,

Strong background in SQL, Python, R, Tableau/ Google analytics/Power BI Exp working on metrics such as retention, churn, engagement and marketing analytics. Excellent visualization skills Mail us- info@a1selectors.com