26 Consumer Behaviour Jobs

**Job Description:** **Role Overview:** As an Assistant Category Manager at Nua, you will play a vital role in supporting the development and execution of category strategies that drive growth, profitability, and market share. You will work closely with the Category Manager, Marketing, Supply Chain, and Sales teams to ensure seamless planning, performance tracking, and innovation across the product portfolio. **Key Responsibilities:** - **Category Strategy & Planning:** - Support the Category Manager in developing and executing annual category plans based on market insights, competitive benchmarking, and business goals. - **Business Performance Tracking:** - Analyse category sales, margins, ...

As a dynamic Marketing Manager, you will be responsible for leading and executing growth-focused campaigns in the B2C digital marketing space. Your role will involve developing, planning, and executing marketing campaigns across various digital platforms such as social media, paid ads, email, and SEO. Additionally, you will create and monitor monthly marketing calendars that align with business goals, oversee content creation and social media strategies to enhance brand presence, and coordinate with cross-functional teams to ensure consistent branding. Key Responsibilities: - Develop, plan, and execute marketing campaigns across digital platforms and offline channels. - Create and monitor mo...

As a dynamic Marketing Manager, you will be responsible for leading and executing growth-focused campaigns in the B2C digital marketing space. Your role will involve developing, planning, and executing marketing campaigns across various digital platforms such as social media, paid ads, email, and SEO, as well as offline channels. You will work towards creating and monitoring monthly marketing calendars that align with business goals to enhance brand presence and engagement. Key Responsibilities: - Develop, plan, and execute marketing campaigns across digital platforms and offline channels. - Create and monitor monthly marketing calendars aligned with business goals. - Oversee content creatio...

As an Assistant Professor of Marketing at a leading B-school in Kolkata, your role will involve delivering high-quality lectures at the postgraduate level, developing curriculum aligned with academic standards, guiding students in academic projects and research activities, engaging in scholarly research and publications, contributing to departmental activities and fostering a learning environment that encourages innovation and critical thinking. Additionally, you will collaborate with peers for interdisciplinary teaching and research. Key Responsibilities: - Deliver high-quality lectures at the postgraduate level. - Develop curriculum, teaching materials, and assessments aligned with academi...

As a Brand Partner at our company, you will play a crucial role in leading cross-functional teams within Sparkt and collaborating with clients. Your expertise should emerge from talent, intent, and finishing skills, rather than prior experience. Your responsibilities will include: - Having a serious passion for asking "why" and defining the "what" - Possessing a basic understanding of consumer behavior, a covert love for numbers, and exceptional presentation skills - Ability to synthesize information, interpret it, and present it concisely - Demonstrating an unhealthy obsession or romanticized passion for a particular interest - Leading people in cross-functional teams both internally and wi...

Job Description: Role Description: This is a full-time, on-site role located in the Mohali district for an Assistant Professor of Digital Marketing. The role involves delivering lectures, mentoring students, conducting research, and developing curriculum in the field of Digital Marketing. Additional responsibilities include guiding student projects, publishing research findings, and staying current with new developments in digital marketing to ensure the relevance of academic content. Qualifications: Strong expertise in Market Research, Consumer Behaviour, SEO, social media marketing, SEM, data analytics and Marketing Management. Demonstrated skills in Research and Marketing methodologies. P...

Godrej Constructions Godrej Construction's mission is to create a world where nature and progress can co-exist harmoniously. From producing greener construction materials to solving the pressing issue of construction waste, Godrej Construction is present in every stage of the real estate development life cycle. The services offered by Godrej Construction include manufacturing sustainable construction materials, providing environmental engineering solutions, and helping deliver holistic spaces to customers through our construction and civil engineering services, as well as horticulture and landscape management. The lean manufacturing culture encourages the elimination of waste, creates better...

Role Overview: At Kulfi Collective, you will be the Lead - Creative Strategy, responsible for shaping culture and building a strong company image globally for Kulfis 3 core verticals. You will craft comprehensive campaign frameworks, develop platform-specific strategies, generate insights through social listening, lead community and content strategy, provide strategic inputs, coordinate across accounts, and collaborate with clients to ensure strategic alignment. Key Responsibilities: - Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research - Develop platform-specific strategies tailored to the unique characteristics of each social media channel -...

The role includes teaching, research, curriculum development aligned with industry needs, training, consultancy, and institutional development activities. Required Qualifications for Assistant Professor: Masters in any discipline. A minimum of NET/SET/Ph.D. (as per UGC norms) is desirable. Strong knowledge in marketing domain such as Digital Marketing, Marketing Analytics, Consumer Behaviour, Branding, and Strategic Marketing. Excellent analytical, communication, and presentation skills. Passion for academic excellence, innovation, and continuous learning. Required Experience for Assistant Professor: 2-3 yr teaching experience and/or corporate roles will be an advantage. Proficiency in tools...

As the Manager - Trade Marketing at this company located in Perundurai, Erode, your role will involve the following responsibilities: - Understanding of proper sales on the ground. - Basic Margins and cost calculation. - Understanding of retailer schemes and handling a team. - Monitor and drive tertiary sales performance across all retail channels. - Develop and implement initiatives to boost tertiary sales, including incentive programs, training, and promotional activities. - Analyse tertiary sales data to identify trends, issues, and opportunities for improvement. - Plan and oversee trade marketing campaigns, including promotions, in-store displays, and events. - Collaborate with sales tea...

As a Head of Merchandising at the new venture in collaboration with a leading global footwear brand, your role involves devising merchandising strategy, managing stakeholders, fostering cross-functional collaboration, providing team leadership, and ensuring effective reporting and analytics. Your responsibilities include: - Devising merchandising strategy: - Develop merchandise strategy for all e-commerce channels, aligned with brand positioning and sales targets. - Optimise assortment strategy by analyzing product performance and consumer trends. - Managing stakeholders: - Build strong relationships with partner brand and key stakeholders such as design, sourcing, and pricing teams. - Partn...

Job Description Assistant Professor Essential: Ph.D. with a minimum of 55% in Master's Degree in Business Management / Administration / in a relevant discipline. Consistently good academic record with First Class (or an equivalent grade in a point scale wherever grading system is followed) Masters Degree in Business Management / Administration / in a relevant management related discipline or first class in two years full time PGDM programme from an institute accredited by the AICTE / UGC. Candidates with a minimum of two years experience of teaching excluding the period spent for obtaining the research degree will be preferred. Minimum 2 SCI Publications in refereed journals. Desirable: Teac...

Job Title: Creative Strategy Head Location: Gurugram Experience: 5+ years in advertising, branded content, or influencer marketing Reports To: Business Head- Influencer Marketing Role Overview- The Creative Strategy Head will lead the agency's creative vision and strategy across all influencer-driven campaigns. This role combines deep cultural insight, storytelling expertise, and platform intelligence to build thumb-stopping, insight-driven ideas that drive brand relevance and measurable impact. You'll partner closely with strategy, client servicing, influencer relations, and production teams to shape creative narratives that convert creators into brand evangelists. Key Responsibilities- Cre...

About Us: Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust: We set the standard for skincare, transparency, and shared knowledge. Be Bold: We lead through innovation and by challenging the status quo. Act with Kindness: We operate with respect and carefor our customers, colleagues, and the planet. Create Community: We believe in the power of connectionwhether educating customers, supporting each other, or giving back, we grow stronger together. About the Region : Our Southeast Asian hea...

Role Overview The Associate Brand Manager will help drive brand strategy, campaign execution, and consumer engagement for Rapido. The role involves collaborating across teams to create innovative marketing initiatives, analyze market trends, and ensure consistent brand messaging across all touchpoints. Key Responsibilities Assist in developing and executing brand marketing strategies aligned with Rapido's business goals. Conduct market, consumer, and competitor research to identify trends and opportunities. Manage online and o line brand presence, ensuring consistent messaging and positioning. Support campaign planning and execution, including digital, social, influencer, and on-ground activ...

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence. We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value s...

As a Brand Manager / Brand Executive at Sunita Shekhawat, you will play a pivotal role in shaping the brand identity and driving marketing initiatives. Your responsibilities will include: - Developing and executing brand and marketing strategies in line with business goals. - Managing brand positioning, storytelling, and communication across various platforms. - Leading social media, PR, and digital initiatives to enhance brand visibility. - Coordinating with designers, creative agencies, and media partners. - Planning and executing brand events, exhibitions, and client engagement activities. - Tracking marketing performance, generating insights, and recommending improvements. - Maintaining ...

As an Assistant Manager- Ad Operations at Prismatix, your role will involve managing day-to-day ad operations in Gurugram. You will focus on tasks such as campaign setup, delivery, optimisation, and reporting. It is essential to collaborate closely with the marketing and creative teams to ensure that all campaigns meet performance targets and client specifications. Staying updated on industry trends and best practices will be crucial to drive continuous improvements and innovation in ad operations. **Key Responsibilities:** - Manage day-to-day ad operations, including campaign setup, delivery, optimisation, and reporting - Collaborate with marketing and creative teams to ensure campaign succ...

As a Brand Partner, you will be part of a dynamic team that values expertise derived from talent, intent, and finishing skills rather than just experience. Your role will involve being fiercely curious and naturally drawn to deconstructing ideas, individuals, and life itself. You must possess a deep passion for questioning why things are the way they are and defining what they could be. Additionally, a basic understanding of consumer behavior, a love for numbers, and exceptional presentation skills are essential for this role. Your responsibilities will include writing concise and insightful briefs that cover product details, target audiences, and key insights to support the creative develop...

As a Creative Lead at TheBoredMonkey, you will play a key role in driving innovative campaigns and maintaining creative excellence across all projects. You will work closely with internal teams and clients to deliver creative solutions that not only align with brand objectives but also stay ahead of market trends. Your leadership will be instrumental in fostering a culture of innovation within the creative team and ensuring that all deliverables meet the highest standards of quality and effectiveness. Your responsibilities will include developing and implementing creative strategies that are in line with client goals and market trends. You will collaborate with the Brand Solutions team to in...

At Kulfi Collective, you will be part of a diverse team of storytellers, technologists, and cultural enthusiasts united by the belief in the transformative power of content. Our mission is to create original and branded content that resonates with Gen Y and Gen Z audiences, blending authentic narratives with cutting-edge digital experiences. As a Lead - Creative Strategy at Kulfi Collective, you will play a pivotal role in shaping culture by leveraging talent, technology, and data to enhance the global company image across our three core verticals: Supari Studios, Post Office, and Keeda Media. Your deep understanding of consumer behavior, cultural trends, and data translation skills will be ...

Key Responsibilities Develop and implement brand strategies to strengthen market presence and brand equity. Conduct market research, analyze consumer insights, and monitor competitors to identify opportunities. Plan and execute brand campaigns across multiple channels (digital, print, events, etc.). Ensure consistency in brand messaging, tone, and visual identity across all platforms. Collaborate with marketing, sales, product, and creative teams to align brand initiatives with business objectives. Monitor campaign performance, track KPIs, and prepare reports with actionable recommendations. Manage brand budgets and ensure cost-effective initiatives. Build and maintain strong relationships w...

The position of Chief Manager for Customer Experience at our client, a leading NBFC in Chennai, requires a candidate with over 10 years of experience and a postgraduate qualification. As the Chief Manager, you will be responsible for overseeing customer service operations, developing both short and long-term plans, managing teams, and focusing on achieving business targets and service delivery metrics. Your role will involve leading the implementation of the Net Promoter Score (NPS) and customer satisfaction program, ensuring alignment of insights with action planning, and tracking the execution of action plans in collaboration with the business team. Your primary responsibilities will inclu...

As an Assistant/Deputy Manager in Brand Marketing at our company, located in New Delhi, you will play a crucial role in executing brand activations and maintaining brand visibility across various customer touchpoints. Your responsibilities will include planning and executing marketing campaigns, coordinating with internal teams and vendors, managing offline marketing strategies, developing advertising plans, organizing promotional events, implementing branding strategies, and enhancing marketing communications to boost engagement. You will be expected to have a deep understanding of brand tonality, possess strong creative judgment, ensure consistency in brand representation, and analyze bran...

As the Lead Programming Strategy & Insights at CulverMax Entertainment Pvt Ltd (Formerly known as Sony Pictures Networks India), you will play a crucial role in providing clear and actionable insights to programming, OAP, and marketing teams. Your primary responsibility will be to efficiently drive engagement with various stakeholders based on consumer findings. By understanding consumer behavior and market analysis, you will prepare strategic presentations with sharp and actionable insights to enhance channel performance. Your role will involve designing strategies for festivals and big-ticket events to mitigate their impact on channel performance. You will be expected to provide sharp and ...