Manager - Sales Planning & Analytics - FMCG ( Porur )

We are looking for a Sales Planning Manager. Drive sales growth for our brand by transforming data into insight and coordinating seamless order-to-delivery operations.

You will own the salesplanning cycle collecting, validating, and analyzing data to pinpoint growth opportunities and ensure every customer order is filled quickly, accurately, and profitably.

This role is central to our vision of reaching 300 million consumers in

Southern India.

Responsibilities

To drive effective sales planning through robust data management, accurate sales tracking, and

actionable sales analysis, enabling the organization to understand sales trends, identify growth

opportunities, and support strategic decision-making.

Order & Supply-Chain Coordination

• Receive and process customer orders promptly in the ERP/DMS.
• Liaise daily with Warehouse & Logistics teams to ensure real-time stock visibility, on-time dispatch, OTIF (On-Time-In-Full) delivery.
• Monitor inventory health, flagging low-stock or slow-moving SKUs for proactive action.

Sales Data Governance & Reporting

• Own the integrity of primary, secondary, and tertiary sales data across regions and channels.
• Clean, validate, and consolidate datasets; automate routine reports using advanced Excel (Power Query / PivotTables) and Python (pandas, matplotlib) scripts.
• Deliver daily, weekly, and monthly dashboards to senior management, highlighting gaps vs. target and recommending corrective actions.

Outlet & Distribution Management

• Maintain a master list of outlets, distributors, and territories; track numeric & weighted distribution KPIs.
• Analyse sell-in / sell-out / stock rotation data to uncover white-space opportunities.
• Propose route-to-market or assortment optimization to expand coverage and improve shelf availability.

Insight & Forecast Support

• Analyse market trends, promotion effectiveness, and competitor activities to explain variance and guide planning.
• Partner with Demand Planning to build rolling forecasts that align inventory levels with sales velocity.
• Translate analytical findings into clear, actionable recommendations for Sales, Marketing, and Production teams.

Cross-Functional Collaboration

• Act as the data single source of truth for Sales, SCM, and Finance, ensuring consistency across functions.
• Provide analytics support for new product launches, channel programmes, and cost-to-serve initiatives.
• Champion continuous-improvement projects that shorten lead times and elevate customer service.

Key Skills & Competencies:

• Bachelors degree in Business, Supply Chain, Data Analytics, or related discipline.

• 5+ years in Sales Planning / Sales Operations within FMCG or food-service sectors.

• Expert-level MS Excel (formulas, PivotTables, Power Query) and working knowledge of

• Python for data wrangling; ERP and BI tools (Power BI / Tableau) a plus.

• Solid grasp of distribution metrics (primary, secondary, tertiary sales; numeric vs. weighted

• distribution).

• Proven ability to collaborate with cross-functional teams and turn data into commercially sound actions.

• Fluent English; strong presentation and stakeholder-management skills.

• Candidate Requirements

• Bachelor’s degree in Business Administration, Finance, Data Analytics, or related fields. MBA preferred.

• 4-7 years of experience in sales planning, sales analytics, or business analysis.

• Proven experience in sales data management and performance analysis in FMCG or a similar industry.

Success Indicators

• 95 % OTIF delivery rate

• Any sales reports delivered 100 % on time & error-free

• Numeric distribution +10 pp YoY in focus channels

• Data-driven initiatives delivering measurable cost-to-serve or sales uplifts

Contact Person

Aasma Shaikh

SG OASIS

Interested candidates can share their resume on shaikhaasmaoasis@gmail.com