Manager (Sales & Marketing )

Job Title:

Sales & Marketing Manager – Outdoor Media

Location:

Jalandhar (Preference for candidates with geographical knowledge of Punjab)

Industry:

Outdoor Advertising / Media / Marketing

Job Description:

We are seeking a dynamic and result-oriented Sales & Marketing Manager to drive business growth in the outdoor media domain. The ideal candidate will have a strategic mindset, strong sales acumen, and a deep understanding of the advertising industry with a finger on the pulse of market demand trends across various sectors.

This role requires a balance of data-driven forecasting, relationship management, and an on-ground sales approach to identify and capitalize on new business opportunities.

Key Responsibilities:

• Market Research & Trend Analysis:

Monitor and predict market demand across industries (e.g., real estate, education, retail, healthcare, political campaigns) to align advertising efforts with active sectors.

• Client Acquisition & Relationship Management:

Identify potential clients, conduct outreach, build and maintain strong relationships with brands, agencies, and key decision-makers.

• Campaign Strategy & Pitching:

Develop customized advertising proposals based on brand needs, budgets, and media availability. Present and pitch effectively to convert leads.

• Follow-ups & Client Visits:

Ensure timely follow-ups via phone, email, and in-person meetings. Travel within Punjab to strengthen client relationships and close deals.

• Sales Forecasting & Reporting:

Analyze past trends to predict future sales, generate reports, and provide insights to management for informed decision-making.

• Collaboration:

Coordinate with internal teams for creative support, site availability, installation updates, and client servicing.

• Database Management:

Maintain and update client database, record interactions, and track campaign performance using Excel.

Eligibility & Skills Required:

• Educational Qualification:

Graduate (mandatory) | MBA in Marketing/Sales preferred

• Experience:

Minimum 3–5 years in Sales/Marketing (preferably in media, outdoor advertising, or similar B2C sales)

• Geographical Knowledge:

In-depth familiarity with Punjab’s business landscape, cities, and regional industrial activity

• Technical Skills:
• Proficient in MS Office (Excel, PowerPoint, Word)
• Comfortable with basic data analysis
• Good reporting and documentation skills
• Communication:

Excellent written and verbal communication skills in English, Hindi, and Punjabi

• Analytical Skills:

Ability to anticipate industry demand cycles, media trends, and brand advertising needs ahead of time

• Sales Acumen:

Persistent follow-up ability, confidence in client handling, and high closing rate

Additional Preferred Qualities

• Strong Networking Skills:

A well-connected individual with a network in advertising, PR, and marketing circles will be a strong advantage

• Adaptability & Self-Motivation:

Should be proactive, able to work independently, and adapt quickly to changing client needs and market dynamics

• Understanding of Digital Trends:

While the core focus is outdoor, basic awareness of digital marketing and integration with offline campaigns will be beneficial

• Leadership Potential:

Should be able to lead a small team or groom into a leadership role as the business grows

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Work Location: In person