Manager – PR and Corp Communications

1. POSITION DESCRIPTION

JOB TITLE

Manager – PR and Corp Communications

GRADE

AVP

DEPARTMENT

Marketing

LOCATION

HO

TYPE OF POSITION

Full-time

REPORTS TO

National Manager

1. ROLE PURPOSE & OBJECTIVE

2. Drive digital and social media PR outreach plans in alignment with business objectives and corporate communications strategy
3. Liaising with business teams to drive business communication through appropriate platforms (Print, Digital and social)
4. Manage Ujjivan’s brand image through active crisis communication on digital platforms
5. Assist the National Manager in establishing the reputation of Ujjivan as India’s leading retail mass-market bank
6. Execute PR and Digital Campaign in align with Ujjivan’s larger corporate strategy

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

2. Business/ Financials

• Assist National Manager – Corporate Communications (NMCC), in building in-house
• expertise for holistic digital corporate communications strategyPlan and drive focused messaging on the bank social and digital platforms
• Engage various business units to understand their communication requirements; accordingly, chart out a plan for each business on digital and traditional media
• Drive regular communication on products/services, new product launches etc. through social and digital platforms
• Plan and manage social media outreach
  to actively connect with the audiences while aligning the same to organization and business objectives
• Explore, lead and integrate digital assets that would complement the PR strategy in terms of positioning Ujjivan as a distinct brand across all formats
• Explore newer digital platform platforms for the products and services of the bank, engaging the untapped audience
• Enhance the profile of the bank on social media to drive better engagement from the target audience
• Research and analysis of messaging and narrative of Ujjivan’s competitors

1. Customer(Both Internal & External)

• Develop a digital PR calendar aligning with corporate brand strategy to enhance
  brand recall through appropriate social media and digital communication to target customers across the segment
• Regularly communicate with different business verticals to the business requirements, target segments and identify markets one can tap to increase the brand presence
• Actively manage crisis along with key stakeholders on traditional and digital platforms
• Work with NMCC to develop profiling leadership and business heads in various digital platforms like blogs and forums
• Managing and enhancing the profiles of the leadership team on social media in line with corporate strategy and messaging
• Share newer industry practices in PR, Social and digital to enhance the reach of the brand, thereby building a brand image the brand

1. Internal Process

• Work closely with the PR agency to create a PR plan across traditional and digital channels. Identify opportunities across media and ensure follow-ups on all actionable
• Draft an integrated digital and social calendar for leadership and corporate communication
• List all the profiling opportunities, industry events, seminars, webinars and award ceremonies that should be targeted month on month
• Define the process to engage with business verticals for gathering information on each business regularly to drive communication around the same
• Create a framework for Online Reputation Management through appropriate tools and strategies
• Define metrics of measurement to assess impact in terms of quality and quantum
• Arrange the reviews to assess and analyse
  trends, performance and emerging opportunities and challenges
• Develop and manage the internal communication strategy for the bank through close

1. collaboration with respective stakeholders

   Innovation & Learning

• Identify and build relationships with key leaders, media and key influencers across channels
• Identify and share innovative ways of delivering an effective corporate communications strategy on digital platforms
• Create new processes and policies to update employees on media communication and thought leadership

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• A degree in communications, journalism or related fields is desirable but not necessary
• Graduation in any field is a must

Experience(Years and Core Experience Type)

• 10-12 years work experience in in PR, in a company or a PR agency
• Experience with Bank, Financial Services companies, NBFCs, and Broking House is desirable