Area
: Emerging Markets
Department
: eCommerce - Merchandising
Direct Reporting Line
: Director Hub Merchandising eCom EM
Subsidiary/country
: Gurgaon, India
Location:
Gurgaon, India
GSMS Grade:
M4
Number of Personnel Managed
: 0
Purpose & Overall Relevance For The Organisation
Responsible for maximising the sales, profitability & brand equity of the Emerging Markets organisation by planning and driving the Partner Program eCommerce merchandising strategy and execution in close collaboration with Partner Program team for the market.
Key Responsibilities
- Shape and execute the EM Merchandising strategy for the Partner Program channels
- Deliver financial targets including Net sales, Sell Through, standard margin
- Input and execute the end-to-end planning, buying guidance, range guidance, and GTM strategy for all categories with EM BU/CTC team direction
- Participate in the end-to-end category responsibility (including Open-To-Buy (OTB) plan pre-season product planning, option planning, range planning, forecasting, including handover to Demand Planning
- Participate in major go-to-market milestones to gain insight to key seasonal brand and BU strategies and initiatives, contributing financial plans for e-com outlook
- Collaborate with Planning and Partner program teams to develop annual channel sales, margin and receipt plans for annual budgeting process, intake ratios.
- Maximize new & in season business opportunities by understanding and executing on Partner Program channel potentials
- Constantly monitor platform developments in their category and cascade intelligence to the organisation across all EM clusters
- Interface with key stakeholders including Planning, Marketing, CX, and Digital Operations teams
- Share best practices among clusters, driving optimum OTB plans to balance growth opportunities with range efficiency
- Drive innovation across the function in terms of process automation and optimisation to improve availability across Partner Program channels
- Provide fact-based category input and feedback for internal/external stakeholders
- Role model the leadership framework and ONE EM mindset
Key Relationships
- Partner Program team members, Hub and Cluster Merchandise teams, BU and CTC (Concept-to-Consumer), and MOPS
- eCommerce functional leads and Partner Program lead
- Demand Planning, Supply Chain, Procurement and Logistics team
- Finance/Controlling
- Relevant Global Teams – Buying, Merchandising, CTC
Knowledge, Skills And Abilities
- Specialist with technical skills in pre-season Planning and Buying for a multichannel direct-to-consumer (own retail, franchise, and e-com) global brand.
- Detailed knowledge of Merchandising, ranging, forecasting & budget planning
- Ability to work effectively within a team environment and under pressure
- Strong analytical and communication skills
- Knowledge of range segmentation and merchandising plan for eCommerce channels
- Strong trading mindset, with an entrepreneurial flair to maximize business opportunities
- Technical skillset: advanced Excel, PowerBI, Data visualization tools. Experience with coding languages an advantage
- Fluent in English
Requisite Education And Experience / Minimum Qualifications
- University degree, ideally in business with marketing and sales focus - MBA an advantage
- Total of 5+ years relevant work experience. Experience working with a Sporting Goods retailer is preferred
- Multi-store and eCom experience essential
- Functional knowledge of Marketing Activation, Finance, Supply Chain and Logistics
- Experienced in working cross-functional within international organization
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
