Manager - Marketing (PPC)

Senior Performance Marketing Manager - Onsite

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About LeadSquared:

LeadSquared is one of the fastest-growing SaaS companies revolutionizing the CRM space. Empowering organizations with automation, more than 1700 customers and 250,000+ users globally trust LeadSquared to scale their sales and marketing efforts. Backed by prominent investors like Stakeboat Capital and Gaja Capital, we are rapidly expanding across geographies with a workforce of 1300+ professionals operating in India, the U.S., Middle East, ASEAN, ANZ, and South Africa.

• Featured in Deloitte’s Top 50 fastest-growing tech companies in India
• Named Marketing Automation Company of the Year by Frost & Sullivan
• Ranked among FT 1000: High-Growth Companies Asia-Pacific
• Consistently rated as a top product on G2Crowd, GetApp, and TrustRadius

Performance Marketing at LeadSquared:

At LeadSquared, we push boundaries and thrive on data-driven strategies that drive growth. Our performance marketing team is critical in generating demand, optimizing marketing funnels, and delivering measurable business results. If you're passionate about scaling digital marketing efforts, have a hands-on approach to campaign management, and love to drive ROI, this is the role for you.

About the Role:

We are looking for an experienced Senior Performance Marketing Manager to help expand and elevate our paid marketing efforts, targeting India and ROW. The ideal candidate will have a proven track record of managing high-budget campaigns, optimizing conversion rates, and achieving business KPIs through sophisticated marketing strategies.

This is a senior-level role that requires deep expertise in performance marketing channels, including paid search, social, display, and programmatic advertising. You’ll be responsible for driving key business objectives by acquiring high-quality leads, improving customer lifetime value, and maximizing campaign efficiency.

Key Responsibilities:

• Develop and Lead Campaign Strategy:

  Design and execute large-scale performance marketing campaigns across multiple digital platforms (Google Ads, Facebook, LinkedIn, etc.) to drive qualified leads and conversions.

• Optimize Paid Channels:

  Continuously optimize paid marketing campaigns through data analysis, A/B testing, and performance tracking, ensuring maximum ROI.

• Collaborate with Cross-Functional Teams:

  Work closely with product marketing, sales, and content teams to align campaign goals with broader business objectives.

• Analyze and Report Performance:

  Leverage advanced analytics tools (Google Analytics, SEMrush, HubSpot) to monitor campaign performance, identify growth opportunities, and report on KPIs.

• Budget Management:

  Manage significant ad budgets across different regions, ensuring cost-effective spending and ROI maximization.

• Lead Generation & Conversion Optimization:

  Implement strategies to drive high-quality leads through efficient targeting, landing page optimization, and funnel refinement.

• Ownership and Accountability:

  Take full ownership of marketing campaigns,
• from conception to execution, ensuring alignment with company goals and
• delivering measurable results.

• Innovation & Experimentation:

  Stay ahead of digital marketing trends, continuously testing new ad platforms, tools, and techniques to stay competitive in the marketplace.

Key Requirements:

• 4+ years of performance marketing experience, preferably in B2B SaaS or technology-driven environments.
• Proven expertise in managing large ad budgets with successful lead generation and conversion outcomes.
• Deep knowledge of Google Ads, LinkedIn Ads, Facebook, and other paid marketing platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and Excel for reporting and insights.
• Experience with any landing page builder tool - preferably WordPress
• Experience with funnel optimization, CRO, and advanced testing methodologies.
• Team player with excellent communication skills, capable of working in a fast-paced environment with cross-functional teams.
• A results-driven mindset with the ability to innovate and scale performance marketing strategies.

Why Join LeadSquared?

• Dynamic Work Environment:

  Fast-paced, innovative, and growth-driven culture.

• Leadership Opportunity:

  Shape the future of performance marketing at a rapidly growing global company.

• High Growth Potential:

  Opportunity to work with industry leaders and accelerate your career growth.