Manager - Marketing & Communications

This role is for one of the Weekday's clients

Salary range: Rs 1500000 (ie INR 15 LPA)

Manager - Marketing & Communications

Requirements

Key Responsibilities

• Lead end-to-end B2B marketing strategy targeting academic leadership and institutional decision-makers
• Build and execute Account-Based Marketing (ABM) campaigns tailored to priority accounts and personas
• Develop high-quality storytelling content, thought-leadership pieces, and strategic communication assets
• Manage PR, media outreach, and brand visibility initiatives to strengthen market presence
• Plan and oversee events, webinars, and leadership forums to engage target audiences
• Support sales teams with effective collateral, presentations, and sales enablement materials
• Analyze marketing performance, track KPIs, and optimize campaigns using data-driven insights
• Ensure consistent messaging and brand alignment across all communication channels
  

What Makes You a Great Fit

• You excel at blending creativity with analytical thinking, ensuring every campaign is both impactful and measurable
• You are a natural storyteller who can communicate vision, value, and outcomes to senior academic audiences
• You bring strong experience in B2B marketing, particularly in ABM, content strategy, PR, and brand communication
• You understand how to influence decision-makers through thoughtful engagement and targeted outreach
• You are comfortable owning end-to-end marketing processes and collaborating across sales, leadership, and product teams
• You thrive in a fast-paced environment and consistently deliver high-quality output with strategic clarity