Manager - Marketing & Communications

Role & responsibilities

Account-Based Marketing (ABM) Strategy & Planning:

• Develop and implement comprehensive Account-Based Marketing strategies aligned with B2B sales objectives and company's annual plan & budget

• Identify, research, and prioritize high-value target accounts in collaboration with B2B sales teams

• Create detailed account profiles and buyer personas for key decision-makers within target organizations
• Develop account-specific/industry specific marketing strategies and campaigns tailored to each target account's unique needs and challenges
• Work closely with Business development team to align with account-specific marketing collateral, presentations, and proposal materials
• Execute and optimize multi-channel ABM campaigns including email, digital advertising, events, and direct mail

Content Creation & Brand management:

• Create highly personalized, account-specific content including case studies, white papers, industry reports, and solution briefs
• Develop compelling B2B marketing collateral tailored to different stages of the enterprise buying journey
• Manage brand consistency across all B2B marketing channels and materials
• Oversee development of thought leadership content positioning company as an industry expert in corporate education
• Create content for multiple decision-makers within buying committees at target accounts
• Manage B2B-focused social media & advertising strategies across LinkedIn, Twitter, and industry specific platforms

Event Marketing & Thought Leadership:

• Coordinate participation in industry conferences, trade shows, and corporate education events
• Organize account-specific events, webinars, and executive briefings for target accounts
• Manage speaker opportunities and thought leadership initiatives for faculty and leadership team
• Develop strategic partnerships with industry associations and corporate education networks

Preferred candidate profile

• 5-10 years of experience in B2B marketing preferably with Account-Based Marketing (ABM) experience in education technology, enterprise software, professional services, or B2B technology companies.
• Experience in corporate education or working with enterprise clients preferred
• ABM Expertise: Deep understanding of B2B Account-Based Marketing principles, methodologies, and best practices
• B2B Sales Collaboration: Proven experience working closely with B2B sales teams and understanding enterprise sales cycles
• B2B Technology Proficiency: Experience with CRM platforms, and marketing automation tools
• Content Marketing: Excellent skills in creating compelling B2B content that resonates with enterprise decision-makers
• Communication Skills: Outstanding written and verbal communication skills for executive-level interactions and cross-functional collaboration
• Industry Knowledge: Understanding of B2B buying processes, enterprise decision-making, and corporate education market trends
• Digital Marketing: Understanding of B2B digital marketing channels, LinkedIn advertising, email marketing, and marketing automation