Job Summary We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth. Key Responsibilities · Campaign Strategy & Execution Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Build, monitor, and optimize search, display, video, app install, and remarketing campaigns. Manage both B2C and B2B campaigns depending on brand/business goals. · Funnel Optimization Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention. Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions. Set up and optimize lead nurturing workflows (email/SMS/WhatsApp). · Analytics & Data-driven Marketing Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate. Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success. Create dashboards and reports for leadership with actionable insights. · Growth & Automation Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar). Run drip campaigns, remarketing workflows, and trigger-based customer journeys. Manage lead scoring, segmentation, and retargeting to maximize ROI. · Cross-functional Collaboration Work with design and content teams for high-performing creatives and copies. Collaborate with product/sales teams to align campaigns with business goals. Suggest and drive A/B testing for new product features, offers, and bundles. Key Skills & Competencies Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics. Strong command over conversion tracking, pixel setup, attribution models. Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools. Ability to run multi-channel campaigns and optimize budgets for performance. Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking. Creative mindset with ability to experiment and innovate. Strong knowledge of growth hacking techniques and performance-driven strategies. KPIs for Success Customer Acquisition Cost (CAC) vs. target Return on Ad Spend (ROAS) improvement Lead to Conversion % and Sales-qualified leads growth Retention & Repeat Purchase % Funnel conversion improvement (CTR → CVR → Sales) Job Type: Full-time Pay: ₹25,000.00 - ₹68,067.59 per month Experience: Facebook Advertising: 3 years (Required) Google Ad Manager: 4 years (Required) PPC Campaign Management: 3 years (Required) Work Location: In person
Job Summary: Digital Marketing Executive will be responsible for implementing a digital marketing strategy of IKON and its clients. He or she will be performing on all digital marketing activities like SEO, SEM, Social Media Marketing, PPC, Content Marketing, Influencer Marketing and online PR & reputation management. He or she will also be tasked with providing support to other departments. Job Qualifications & Requirements: Any Bachelor or Master degree in IT or Digital Marketing 3-5 years of working experience in Digital Marketing with good track records Strong understanding of current online marketing concepts, strategy and best practice. Sound knowledge & experience of various digital marketing activities like SEO, SEM, PPC, Social Media marketing, Content Marketing, Online PR, Influencer Marketing and Google analytics skills Must be competent with all web technologies, graphic design software, Microsoft Office applications like Excel, Word, PowerPoint Excellent verbal and written communication and presentation skills Proficiency in English language Can work independently and in a team environment Effective time-management skills with ability to meet deadlines Passion, personal alignment, and commitment to the mission of IKON Job Responsibilities: End to End implementation of digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization on a continuous basis Management of Social Media Marketing projects including page development, follower building and engagement Management of e-shots & e-newsletters including mailing list segmentation, testing and delivery Execution of online PR activities Building high quality backlinks through blog, articles, social media and online PR Forum, Blog posting, Content marketing and reputation management Creation and execution of PPC campaigns across Google, Bing and other network Continuous review and active management of website and other online assets Designing creative contents and graphics require for digital marketing Assisting senior consultant in developing digital marketing strategies Coordinating with client and senior consultant to implement recommended digital marketing strategies Assisting Seniors in their need of market insights, data/information related to digital marketing as and when require Working Days: Monday to Friday Working Hours: 10 am to 6 pm Job Type: Full-time Pay: ₹20,836.62 - ₹50,516.44 per month Work Location: In person
Job Summary We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth. Key Responsibilities · Campaign Strategy & Execution Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Build, monitor, and optimize search, display, video, app install, and remarketing campaigns. Manage both B2C and B2B campaigns depending on brand/business goals. · Funnel Optimization Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention. Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions. Set up and optimize lead nurturing workflows (email/SMS/WhatsApp). · Analytics & Data-driven Marketing Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate. Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success. Create dashboards and reports for leadership with actionable insights. · Growth & Automation Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar). Run drip campaigns, remarketing workflows, and trigger-based customer journeys. Manage lead scoring, segmentation, and retargeting to maximize ROI. · Cross-functional Collaboration Work with design and content teams for high-performing creatives and copies. Collaborate with product/sales teams to align campaigns with business goals. Suggest and drive A/B testing for new product features, offers, and bundles. Key Skills & Competencies Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics. Strong command over conversion tracking, pixel setup, attribution models. Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools. Ability to run multi-channel campaigns and optimize budgets for performance. Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking. Creative mindset with ability to experiment and innovate. Strong knowledge of growth hacking techniques and performance-driven strategies. KPIs for Success Customer Acquisition Cost (CAC) vs. target Return on Ad Spend (ROAS) improvement Lead to Conversion % and Sales-qualified leads growth Retention & Repeat Purchase % Funnel conversion improvement (CTR → CVR → Sales) Job Type: Full-time Pay: ₹25,000.00 - ₹68,067.59 per month Experience: Facebook Advertising: 3 years (Required) Google Ad Manager: 4 years (Required) PPC Campaign Management: 3 years (Required) Work Location: In person
Job Summary: Digital Marketing Executive will be responsible for implementing a digital marketing strategy of IKON and its clients. He or she will be performing on all digital marketing activities like SEO, SEM, Social Media Marketing, PPC, Content Marketing, Influencer Marketing and online PR & reputation management. He or she will also be tasked with providing support to other departments. Job Qualifications & Requirements: Any Bachelor or Master degree in IT or Digital Marketing 3-5 years of working experience in Digital Marketing with good track records Strong understanding of current online marketing concepts, strategy and best practice. Sound knowledge & experience of various digital marketing activities like SEO, SEM, PPC, Social Media marketing, Content Marketing, Online PR, Influencer Marketing and Google analytics skills Must be competent with all web technologies, graphic design software, Microsoft Office applications like Excel, Word, PowerPoint Excellent verbal and written communication and presentation skills Proficiency in English language Can work independently and in a team environment Effective time-management skills with ability to meet deadlines Passion, personal alignment, and commitment to the mission of IKON Job Responsibilities: End to End implementation of digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization on a continuous basis Management of Social Media Marketing projects including page development, follower building and engagement Management of e-shots & e-newsletters including mailing list segmentation, testing and delivery Execution of online PR activities Building high quality backlinks through blog, articles, social media and online PR Forum, Blog posting, Content marketing and reputation management Creation and execution of PPC campaigns across Google, Bing and other network Continuous review and active management of website and other online assets Designing creative contents and graphics require for digital marketing Assisting senior consultant in developing digital marketing strategies Coordinating with client and senior consultant to implement recommended digital marketing strategies Assisting Seniors in their need of market insights, data/information related to digital marketing as and when require Working Days: Monday to Friday Working Hours: 10 am to 6 pm Job Type: Full-time Pay: ₹20,836.62 - ₹50,516.44 per month Work Location: In person
Location: Ahmedabad, Gujarat Experience Required: Minimum 8+ years Qualification: MBA / Masters in Marketing, Mass Communication, or Public Relations from a reputed institute Job Summary The Marketing Communication Manager will be responsible for developing, implementing, and overseeing strategic marketing and communication initiatives to strengthen brand visibility, customer engagement, and corporate reputation. The role requires a seasoned professional with deep expertise in integrated marketing communication, media relations, and creative content development for both online and offline channels. Key Responsibilities Brand Strategy & Positioning Develop and execute marketing communication strategies aligned with business and brand objectives. Ensure consistent brand messaging across all customer touch points and media platforms. Collaborate with leadership and cross-functional teams to define brand tone, voice, and visual identity. Marketing Communication & Campaigns Plan and execute integrated marketing campaigns (ATL, BTL, and digital). Conceptualize and implement promotional and seasonal campaigns for product launches and brand events. Oversee creative development—advertisements, brochures, in-store materials, and digital content. Work closely with agencies, designers, and production vendors to deliver timely, high-quality creatives. Media, PR & Corporate Communication Build and maintain strong relationships with media houses, journalists, and industry influencers. Draft press releases, articles, speeches, newsletters, and internal communication content. Coordinate corporate announcements, interviews, and media interactions. Identify PR opportunities to enhance positive coverage and brand reputation. Digital & Content Marketing Collaborate with the digital marketing team to ensure brand-consistent messaging across digital platforms. Supervise the creation of website, social media, and email content that enhances audience engagement. Track and analyze communication metrics and campaign effectiveness. Team & Vendor Management Build, lead and mentor internal design and marketing communication teams. Manage agencies for creative, PR, printing, and event execution. Ensure marketing budgets are efficiently utilized with measurable ROI. Key Skills & Competencies: Strong foundation in marketing communication strategy, media planning, and content creation. Excellent written, verbal, and presentation communication skills. Deep understanding of branding, consumer behavior, and digital marketing trends. Proficiency in tools like MS Office, Google Workspace, and basic design tools (Canva/Adobe). Proven experience in managing agencies, press, and event coordination. Strategic thinker with strong creative and analytical abilities. Excellent stakeholder management and multitasking skills. Job Type: Full-time Pay: ₹50,000.00 - ₹85,000.00 per month Ability to commute/relocate: Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Education: Master's (Preferred) Willingness to travel: 25% (Preferred) Work Location: In person