Job Summary We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth. Key Responsibilities · Campaign Strategy & Execution Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Build, monitor, and optimize search, display, video, app install, and remarketing campaigns. Manage both B2C and B2B campaigns depending on brand/business goals. · Funnel Optimization Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention. Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions. Set up and optimize lead nurturing workflows (email/SMS/WhatsApp). · Analytics & Data-driven Marketing Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate. Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success. Create dashboards and reports for leadership with actionable insights. · Growth & Automation Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar). Run drip campaigns, remarketing workflows, and trigger-based customer journeys. Manage lead scoring, segmentation, and retargeting to maximize ROI. · Cross-functional Collaboration Work with design and content teams for high-performing creatives and copies. Collaborate with product/sales teams to align campaigns with business goals. Suggest and drive A/B testing for new product features, offers, and bundles. Key Skills & Competencies Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics. Strong command over conversion tracking, pixel setup, attribution models. Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools. Ability to run multi-channel campaigns and optimize budgets for performance. Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking. Creative mindset with ability to experiment and innovate. Strong knowledge of growth hacking techniques and performance-driven strategies. KPIs for Success Customer Acquisition Cost (CAC) vs. target Return on Ad Spend (ROAS) improvement Lead to Conversion % and Sales-qualified leads growth Retention & Repeat Purchase % Funnel conversion improvement (CTR → CVR → Sales) Job Type: Full-time Pay: ₹25,000.00 - ₹68,067.59 per month Experience: Facebook Advertising: 3 years (Required) Google Ad Manager: 4 years (Required) PPC Campaign Management: 3 years (Required) Work Location: In person
Job Summary: Digital Marketing Executive will be responsible for implementing a digital marketing strategy of IKON and its clients. He or she will be performing on all digital marketing activities like SEO, SEM, Social Media Marketing, PPC, Content Marketing, Influencer Marketing and online PR & reputation management. He or she will also be tasked with providing support to other departments. Job Qualifications & Requirements: Any Bachelor or Master degree in IT or Digital Marketing 3-5 years of working experience in Digital Marketing with good track records Strong understanding of current online marketing concepts, strategy and best practice. Sound knowledge & experience of various digital marketing activities like SEO, SEM, PPC, Social Media marketing, Content Marketing, Online PR, Influencer Marketing and Google analytics skills Must be competent with all web technologies, graphic design software, Microsoft Office applications like Excel, Word, PowerPoint Excellent verbal and written communication and presentation skills Proficiency in English language Can work independently and in a team environment Effective time-management skills with ability to meet deadlines Passion, personal alignment, and commitment to the mission of IKON Job Responsibilities: End to End implementation of digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization on a continuous basis Management of Social Media Marketing projects including page development, follower building and engagement Management of e-shots & e-newsletters including mailing list segmentation, testing and delivery Execution of online PR activities Building high quality backlinks through blog, articles, social media and online PR Forum, Blog posting, Content marketing and reputation management Creation and execution of PPC campaigns across Google, Bing and other network Continuous review and active management of website and other online assets Designing creative contents and graphics require for digital marketing Assisting senior consultant in developing digital marketing strategies Coordinating with client and senior consultant to implement recommended digital marketing strategies Assisting Seniors in their need of market insights, data/information related to digital marketing as and when require Working Days: Monday to Friday Working Hours: 10 am to 6 pm Job Type: Full-time Pay: ₹20,836.62 - ₹50,516.44 per month Work Location: In person
Job Summary We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth. Key Responsibilities · Campaign Strategy & Execution Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Build, monitor, and optimize search, display, video, app install, and remarketing campaigns. Manage both B2C and B2B campaigns depending on brand/business goals. · Funnel Optimization Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention. Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions. Set up and optimize lead nurturing workflows (email/SMS/WhatsApp). · Analytics & Data-driven Marketing Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate. Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success. Create dashboards and reports for leadership with actionable insights. · Growth & Automation Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar). Run drip campaigns, remarketing workflows, and trigger-based customer journeys. Manage lead scoring, segmentation, and retargeting to maximize ROI. · Cross-functional Collaboration Work with design and content teams for high-performing creatives and copies. Collaborate with product/sales teams to align campaigns with business goals. Suggest and drive A/B testing for new product features, offers, and bundles. Key Skills & Competencies Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics. Strong command over conversion tracking, pixel setup, attribution models. Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools. Ability to run multi-channel campaigns and optimize budgets for performance. Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking. Creative mindset with ability to experiment and innovate. Strong knowledge of growth hacking techniques and performance-driven strategies. KPIs for Success Customer Acquisition Cost (CAC) vs. target Return on Ad Spend (ROAS) improvement Lead to Conversion % and Sales-qualified leads growth Retention & Repeat Purchase % Funnel conversion improvement (CTR → CVR → Sales) Job Type: Full-time Pay: ₹25,000.00 - ₹68,067.59 per month Experience: Facebook Advertising: 3 years (Required) Google Ad Manager: 4 years (Required) PPC Campaign Management: 3 years (Required) Work Location: In person
Job Summary: Digital Marketing Executive will be responsible for implementing a digital marketing strategy of IKON and its clients. He or she will be performing on all digital marketing activities like SEO, SEM, Social Media Marketing, PPC, Content Marketing, Influencer Marketing and online PR & reputation management. He or she will also be tasked with providing support to other departments. Job Qualifications & Requirements: Any Bachelor or Master degree in IT or Digital Marketing 3-5 years of working experience in Digital Marketing with good track records Strong understanding of current online marketing concepts, strategy and best practice. Sound knowledge & experience of various digital marketing activities like SEO, SEM, PPC, Social Media marketing, Content Marketing, Online PR, Influencer Marketing and Google analytics skills Must be competent with all web technologies, graphic design software, Microsoft Office applications like Excel, Word, PowerPoint Excellent verbal and written communication and presentation skills Proficiency in English language Can work independently and in a team environment Effective time-management skills with ability to meet deadlines Passion, personal alignment, and commitment to the mission of IKON Job Responsibilities: End to End implementation of digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization on a continuous basis Management of Social Media Marketing projects including page development, follower building and engagement Management of e-shots & e-newsletters including mailing list segmentation, testing and delivery Execution of online PR activities Building high quality backlinks through blog, articles, social media and online PR Forum, Blog posting, Content marketing and reputation management Creation and execution of PPC campaigns across Google, Bing and other network Continuous review and active management of website and other online assets Designing creative contents and graphics require for digital marketing Assisting senior consultant in developing digital marketing strategies Coordinating with client and senior consultant to implement recommended digital marketing strategies Assisting Seniors in their need of market insights, data/information related to digital marketing as and when require Working Days: Monday to Friday Working Hours: 10 am to 6 pm Job Type: Full-time Pay: ₹20,836.62 - ₹50,516.44 per month Work Location: In person