Performance Marketer

Job Summary

We are looking for a Full Stack Performance Marketer who will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns across all channels. The candidate will handle the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and remarketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

· Campaign Strategy & Execution

• Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.

• Build, monitor, and optimize search, display, video, app install, and remarketing campaigns.

• Manage both B2C and B2B campaigns depending on brand/business goals.

· Funnel Optimization

• Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.

• Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.

• Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

· Analytics & Data-driven Marketing

• Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate.

• Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.

• Create dashboards and reports for leadership with actionable insights.

· Growth & Automation

• Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).

• Run drip campaigns, remarketing workflows, and trigger-based customer journeys.

• Manage lead scoring, segmentation, and retargeting to maximize ROI.

· Cross-functional Collaboration

• Work with design and content teams for high-performing creatives and copies.

• Collaborate with product/sales teams to align campaigns with business goals.

• Suggest and drive A/B testing for new product features, offers, and bundles.

Key Skills & Competencies

• Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.

• Strong command over conversion tracking, pixel setup, attribution models.

• Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools.

• Ability to run multi-channel campaigns and optimize budgets for performance.

• Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking.

• Creative mindset with ability to experiment and innovate.

• Strong knowledge of growth hacking techniques and performance-driven strategies.

KPIs for Success

• Customer Acquisition Cost (CAC) vs. target

• Return on Ad Spend (ROAS) improvement

• Lead to Conversion % and Sales-qualified leads growth

• Retention & Repeat Purchase %

• Funnel conversion improvement (CTR → CVR → Sales)

Job Type: Full-time

Pay: ₹25,000.00 - ₹68,067.59 per month

Experience:

• Facebook Advertising: 3 years (Required)
• Google Ad Manager: 4 years (Required)
• PPC Campaign Management: 3 years (Required)

Work Location: In person