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Dynamic Yield By Mastercard
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Manager, Marketing Automation

Job Expired: This job listing has expired.

Manager, Marketing Automation

Dynamic Yield By Mastercard

10 - 15 years

12 - 17 Lacs

Pune

Posted:5 months ago| Platform:

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Skills Required

Business communication Data management Information security Analytical Marketing operations Continuous improvement Customer engagement Corporate security CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role

In this technical marketing role, you will:

Develop and execute a comprehensive marketing automation strategy aligned with overall business and marketing objectives.
Lead and mentor a team of marketing automation specialists to drive innovation and excellence in marketing automation while fostering a results-driven culture.
Develop, implement, and optimize marketing automation workflows, nurture journeys, and lead scoring models using Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud.
Improve lead qualification and optimize lead management to improve lead conversion, sales alignment, and marketing ROI.
Oversee the management and maintenance of SFMC, ensuring optimal performance and integration with other systems.
Collaborate with cross-functional teams, including marketing, sales, legal, and IT to integrate marketing automation tools with other systems, streamline workflows, ensure privacy compliance, and align strategies with overall business goals.
Research and evaluate new marketing automation technologies and trends, making recommendations for platform enhancements and process improvements.
Establish and maintain best practices for marketing automation processes, workflows, and data management.
Develop and maintain documentation for marketing automation processes, workflows, and training materials.

All About You

The ideal candidate for this position should have:

A masters degree in appropriate field (preferably) MBA in marketing, business, communication or a related field.
10+ years of experience in marketing technology and automation.
Hands-on experience with Salesforce Marketing Cloud (SFMC), with a focus on Email Studio, Journey Builder, Automation Studio, Content Builder and Audience Builder and experience in Salesforce Sales Cloud. Certification in Marketing Cloud is preferred.
Knowledge of SQL queries and AMPscript is preferred.
Strong analytical and problem-solving abilities to interpret data and drive actionable insights.
Excellent project management skills, with ability to manage multiple initiatives, prioritize tasks, and meet deadlines in a fast-paced environment.
Excellent verbal and written communication skills, with ability to collaborate effectively across teams.
Proven ability to lead, inspire, and mentor a team, driving high performance and continuous improvement.
Willingness to work in the EMEA time shift (12:00pm to 9:00pm IST).

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