Manager, Marketing Automation

5 - 10 years

5 - 10 Lacs

Posted:1 day ago| Platform: Foundit logo

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Skills Required

Lead Management & Sales Alignment Salesforce Marketing Cloud (SFMC) Leadership & Team Mentorship Marketing Automation Strategy Cross-Functional Collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

In this technical marketing role, your primary responsibilities will focus on leveraging Salesforce Marketing Cloud (SFMC) to create and optimize marketing automation strategies that align with overall business and marketing goals. Your role will involve leading a team, driving innovation in marketing automation, and working cross-functionally to ensure marketing strategies are executed efficiently.

Key Responsibilities

  • Develop and Execute Marketing Automation Strategy: Design and implement a comprehensive strategy for marketing automation that supports business and marketing objectives.
  • Lead Marketing Automation Team: Mentor a team of marketing automation specialists, fostering a culture of innovation, excellence, and results.
  • Optimize Marketing Automation Workflows: Implement and optimize workflows, nurture journeys, and lead scoring models using Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud to drive better lead management and conversion.
  • Improve Lead Management & Sales Alignment: Enhance lead qualification, conversion, and sales alignment, optimizing marketing ROI.
  • Manage SFMC: Oversee the daily management and maintenance of SFMC, ensuring it functions optimally and integrates well with other business systems.
  • Cross-Functional Collaboration: Work closely with marketing, sales, legal, and IT teams to integrate marketing automation tools, streamline workflows, and ensure compliance with privacy regulations.
  • Evaluate and Recommend New Technologies: Stay up to date with the latest marketing automation technologies and trends, recommending platform improvements to enhance functionality and process efficiency.
  • Document Best Practices: Develop and maintain best practices for marketing automation workflows, data management, and internal processes. Create and update documentation and training materials.


All About You

The ideal candidate will possess the following qualifications:

  • Educational Background: A master's degree in a related field (MBA in marketing, business, communication, or similar is preferred).
  • Experience: 10+ years of experience in marketing technology and automation.
  • Hands-on Salesforce Experience: Expertise in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder. Experience with Salesforce Sales Cloud is also essential. Salesforce Marketing Cloud certification is preferred.
  • Technical Skills: Knowledge of SQL queries and AMPscript for advanced automation.
  • Analytical Skills: Strong problem-solving and analytical abilities to interpret data and provide actionable insights.
  • Project Management Skills: Excellent organizational skills with the ability to handle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
  • Communication Skills: Strong verbal and written communication skills, capable of collaborating effectively with cross-functional teams.
  • Leadership: Proven experience leading, inspiring, and mentoring a team, driving performance and continuous improvement.
  • Willingness to Work EMEA Shift: The role requires working in the EMEA time shift (12:00 PM to 9:00 PM IST).

This position is ideal for someone with a blend of technical expertise in marketing automation, strong leadership abilities, and a strategic mindset to optimize and enhance the company's marketing efforts through Salesforce platforms.

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