Location:
Onsite
Employment Type:
Full-time
We re looking for a Senior Marketing Manager who can build marketing from the
ground up, drive demand generation, and establish our brand as a leader in both custom Apps, AI/ML services and white-label AI solutions.
Key Responsibilities:
Marketing Strategy Leadership
Define and execute end-to-end marketing strategy for both the services business and product business. Create brand positioning, messaging, and GTM (Go-to-Market) plans for different industries (Finance, Healthcare, Retail, Legal, etc.). Build and manage the entire marketing funnel from scratch (awareness engagement conversion retention). Align closely with Sales, SDRs, and Product teams to ensure consistency and ROI.
Lead Generation Funnels
Design and execute inbound and outbound lead funnels. Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, and industry events. Implement lead nurturing strategies (email marketing, webinars, content campaigns). Support SDRs with playbooks, case studies, and targeted campaign content.
AI/ML-Enabled Marketing
Leverage AI tools (ChatGPT, Jasper, Copy.ai, Surfer SEO, MidJourney) for faster campaign execution. Create personalized content email campaigns using LLM-powered tools. Deploy chatbots and AI-driven assistants to qualify and engage leads. Understand basic AI/ML concepts (LLMs, RAG, SLM fine-tuning) to communicate ideas effectively with both clients and engineers.
Content Brand Development
Oversee creation of blogs, whitepapers, case studies, investor decks, and demo videos. Build brand authority through thought leadership campaigns (LinkedIn posts, webinars, events). Manage social media presence with data-driven strategies. Ensure consistent branding across services and product marketing.
Analytics Optimization
Define and track marketing KPIs (MQLs, SQLs, CAC, LTV, ROAS). Use analytics tools (Google Analytics, HubSpot, SEMrush, Ahrefs) to measure and improve performance. Report campaign effectiveness to leadership and optimize based on data insights.
Team Collaboration
Can Lead and mentor a team. Collaborate with engineering AI teams to align technical offerings with market messaging. Manage external agencies and partners for ads, PR, and events(If required).
Required Qualifications
Bachelor s/Master s degree in Marketing, Business, or related field. 6 10 years of experience in B2B Marketing (preferably SaaS/AI/Tech). Proven track record of building marketing from scratch in a startup/scale up environment. Strong understanding of digital marketing channels (SEO, SEM, Social, Email, Events). Hands-on experience with CRM marketing automation tools (HubSpot and Zoho). Familiarity with AI-powered marketing tools (Jasper, ChatGPT, Copy.ai, Surfer SEO, Canva AI). Excellent leadership, communication, and presentation skills. Ability to balance strategy with execution hands-on when needed.
Nice-to-Have Skills
Exposure to white-label SaaS marketing or enterprise AI/ML solutions. Experience with event marketing (AI/Tech conferences, webinars, expos). Knowledge of account-based marketing (ABM) for enterprise clients. Basic understanding of AI Terms.
What We Offer
A chance to lead marketing from the ground up across two fast-growing AI businesses. Work directly with founders, engineers, and sales leaders on cutting-edge AI/ML solutions. Competitive compensation + performance-based incentives. Growth opportunity to move into Head of Marketing/CMO role.
