CRM Marketing Manager

Udemy

8 - 13 years

10 - 15 Lacs

chennai

Posted:2 hours ago| Platform:

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Skills Required

san automation product engineering email marketing coding project management html adobe crm css3

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and maintain effective and positive working relationships with stakeholders and team members.
Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.
Define audience segments in Hightouch models based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.
Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.
Implement Liquid/Java Script to create targeted and relevant personalization in emails.
Monitor email programs to ensure deliverability to a global customer base.
Contribute to the project management of email campaigns in the PM tool, Asana.
Contribute to lifecycle, promotions, and trigger-based programs.
Collaborate to coordinate coverage, allocate work, and manage bandwidth.
Utilize Validity to proof email campaigns to ensure correct design and device rendering.
Troubleshoot issues or errors that may arise pre- or post-launch.
Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
Monitor trends, analyze data, and optimize marketing campaigns.
Identify marketing process improvement opportunities.

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