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Diageo
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Manager - Key Accounts

Manager - Key Accounts

Diageo

4 - 9 years

10 - 15 Lacs

bengaluru

Posted:6 days ago| Platform:

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Skills Required

marketing marketing initiatives sales forecasting key account management promotional strategies trading strategy development trade forecasting regional sales presentation skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Responsibilities:

1- Support on Key Accounts Strategy Development

Support implementation of Key Account strategy for USL
Responsible for delivery of Key Account Sales Target

2- National Key Accounts Support to Regional Key Accounts Delivery

Recommend terms of trade and contracts for national key accounts and
identify relationships
Support execution of all National and Regional Agreements, including development through the
regional category of national chains; Partner in negotiating trading terms, managing trade
spending and sales forecast, as well as perform promotional planning and business review
Prepare annual/quarterly activity calendar for Key Account Programs National or Regional
Support new products launch and ensure generation of trials for the brands collaborate
with Brand Teams
Prepare training calendar brand trainings, perfect serve communication, bar academy etc.

for Key Account personnel

3- Customer Marketing Initiatives in Key Accounts

Work with internal partners to implement sales, merchandising and promotional
strategies to accomplish business goals and achieve sales targets
Monitor competitor activities and leverage industry best practices in Key Accounts,
conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams
Vendor management with respect to selecting and evaluating vendors, manage
key relationships
Manage inter-functional process & relationship for seamless execution interface for Key
Accounts with Regional Sales, Channel, Customer Marketing and Brand teams

Experience / skills required:

Qualification

MBA with Marketing Specialization (tier I / II institute)

Experience

2-4 + years experience in Customer Marketing / Key Accounts
Knowledge & Functional Skills:
Negotiating & Influencing
Planning and Organizing skills
Work Team Effectiveness
Business Analysis, Presentation Skills
Customer, Consumer and Category Insight
Commercial Orientation
Proximity to Market Strategy Development, Business and Commercial Planning and
Business partnering (Collaboration & Influencing)

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