Job
Description
About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers Designation - Manager- Influencer Marketing & Celebrity Endorsement Experience Required: 3-5 Years Department: Business Planning & Execution Location: Mumbai Role Summary: We are looking for a results-driven professional with 3–5 years of experience in influencer marketing and celebrity partnerships to join our Business Planning & Execution team. This role will be responsible for identifying, onboarding, and managing high-impact influencer and celebrity campaigns that align with our brand goals, drive consumer engagement, and support business objectives. Key Responsibilities: Strategic Planning & Alignment Develop and execute influencer and celebrity endorsement strategies in line with overall brand and business objectives. Identify relevant personalities (macro/micro influencers, celebrities) who align with campaign goals and brand values. Support long-term influencer and celebrity partnership frameworks integrated with annual brand planning. Campaign Management Lead end-to-end execution of campaigns including planning, outreach, briefing, coordination, content approval, and post-launch review. Collaborate cross-functionally with marketing, product, digital, PR, and finance teams to ensure cohesive execution. Supervise production shoots, brand integrations, and public appearances involving talent. Analytics & Reporting Track performance metrics (engagement, reach, traffic, conversions) and prepare actionable insights. Optimize campaigns based on analytics and past performance to improve future results and ROI. Market & Trend Analysis Stay updated with industry trends, competitor strategies, emerging influencers, and content formats. Provide strategic input to brand and product teams based on influencer insights and market intelligence. Required Skills & Qualifications: 3–5 years in influencer marketing, celebrity endorsement, or talent partnerships. Strong network of influencer and talent agency contacts across entertainment, fashion, lifestyle, and digital categories. Experience in managing large-scale, multi-channel campaigns. Excellent negotiation, communication, and relationship-building skills. Ability to work in a fast-paced, cross-functional environment. Show more Show less
