Manager-Go-To-Market(GTM)

Job Summary

Go-to-Market Manager

Key Responsibilities:

Go-to-Market Strategy:

• Develop and execute GTM plans for smartphones and IoT devices in alignment with business goals
• Define target segments, pricing strategy, value proposition, and launch timelines

Cross-functional Leadership:

• Collaborate with product, sales, marketing, and retail, teams to ensure organized launch execution
• Act as the central point of contact across functions for each product launch

Market & Competitor Analysis:

• Track market trends, consumer insights, and competitor activities to inform GTM strategy.
• Support pricing and positioning decisions with data-backed recommendations.

Product Readiness:

• Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement.
• Align with product and supply teams on availability and timelines.

Campaign Management:

• Plan and execute launch campaigns (ATL/BTL/Digital) in collaboration with the marketing team.
• Drive awareness, consideration, and sales through multi-channel outreach.

Sales Enablement:

• Develop sales tools, decks, product training, and FAQs for internal teams and channel partners.
• Monitor sell-through and adjust tactics post-launch.

Post-launch Performance Tracking:

• Track KPIs including sell-in, sell-through, share, awareness, and customer feedback.
• Provide insights for continuous improvement.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred)
• 5–8 years of experience in product marketing, category management, or GTM roles—preferably in smartphones, consumer electronics, or IoT

Other Requirements:

• Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices
• Proven ability to manage multiple launches and cross-functional coordination
• Data-driven mindset with strong analytical skills
• Excellent communication, presentation, and stakeholder management skills
• Experience in managing Ecommerce platform & channel marketing
• Familiarity with local market