Manager-Go-To-Market(GTM)

As a Go-to-Market Manager, your role will involve leading the planning and rollout of smartphone launches. You will work with cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels. Key Responsibilities: - Develop and execute Go-to-Market (GTM) plans for smartphones aligned with business goals - Define target segments, pricing strategy, value proposition, and launch timelines - Collaborate with product, sales, marketing, and retail teams for organized launch execution - Act as the central point of contact across functions for each product launch - Track market trends, consumer insights, and competitor activities to inform GTM strategy - Support pricing and positioning decisions with data-backed recommendations - Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement - Plan and execute launch campaigns (ATL/BTL/Digital) in collaboration with the marketing team - Drive awareness, consideration, and sales through multi-channel outreach - Develop sales tools, decks, product training, and FAQs for internal teams and channel partners - Monitor sell-through and adjust tactics post-launch - Track KPIs including sell-in, sell-through, share, awareness, and customer feedback - Provide insights for continuous improvement Qualifications & Experience: - Bachelors degree in Business, Marketing, Engineering, or related field (MBA preferred) - 5-8 years of experience in product marketing, category management, or GTM roles, preferably in smartphones, consumer electronics, or IoT Other Requirements: - Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices - Proven ability to manage multiple launches and cross-functional coordination - Data-driven mindset with strong analytical skills - Excellent communication, presentation, and stakeholder management skills - Experience in managing Ecommerce platform & channel marketing - Familiarity with local market dynamics and telecom ecosystem,