Manager, Digital Measurement Performance Marketing

Job Role: Manager, Digital Measurement Performance Marketing

Experience: 3 to 5 Years

Shift : 2 pm-11pm

Work mode :Remote

Domain : Must Have in Banking Domain

Required Skills/Knowledge:

Bachelor's degree with a minimum of 3-5 years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with 5 to 7 years of working experience in Analytics preferably Marketing domain.

Minimum 3+ years of Digital media campaign measurement and reporting experience

Minimum 3+ years of experience in Data visualizations tools such as Tableau and SQL to drive insights.

Must have CM360 reporting experience with floodlight knowledge

Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure Strong analytical skill with the ability to interpret media data and develop action plans

Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities

Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager)

Healthy understanding of AI applications.

Desired Characteristics:

• Problem-solving skills & attention to detail
• Experience financial industry (e.g. banking, credit cards, lending) experience
• Working knowledge of media data ETL process and programming languages such as SQL and Python
• Experience in Media Mix Modeling and Multi-touch Attribution analysis
• Working knowledge with digital campaign trafficking and tagging processes and tools
• Working knowledge of other digital analytics platforms/tools such as Branch, Omniture, CDPs, audience management, and attribution tools
• Familiarity of agile processes
• Masters degree in Statistics, Business Administration or equivalent