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Manager, Digital Measurement Performance Marketing

Manager, Digital Measurement Performance Marketing

Synchrony

3 - 5 years

5 - 7 Lacs

hyderabad

Posted:Just now| Platform:

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Skills Required

manager quality assurance bfsi analytical agile marketing operations data quality sem financial services analytics sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary:

The Manager, Digital Measurement Performance Marketing is an IC role and will be part of Measurement & Reporting Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints and will support digital media measurement, performance reporting and data visualization, and campaign insights generation. The candidate must be a thought leader, direct problem solver and deliver actionable insights for the business.

Key Responsibilities :

Independently handle end to end project development starting from requirements gathering to report delivery and clear communication with stakeholders
Collect and clean digital media data from source platforms, perform data quality assurance, and create tableau and excel visuals to report on campaign performance
Monitor weekly campaign performance, analyze digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations
Support cross channel measurement to evaluate and refine activity, including but not limit to test and learn, conversion lift studies, and ROI / ROAS analysis
Develop the reporting framework to solve the business requirement and problem statement
Build self-serving dashboards that provides business insights and actionable items to the Process Owners and the Leadership team
Maintain the developed reports and handle the change/fault requests
Assist with ad-hoc based digital media analysis and drive insights
Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms
Proactively propose, initiate, execute projects that create business impact

Required Skills/Knowledge:

Bachelors degree with a minimum of 3-5 years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with 5 to 7 years of working experience in Analytics preferably Marketing domain.
Minimum 3+ years of Digital media campaign measurement and reporting experience
Minimum 3+ years of experience in Data visualizations tools such as Tableau and SQL to drive insights.
Must have CM360 reporting experience with floodlight knowledge
Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure
Strong analytical skill with the ability to interpret media data and develop action plans
Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities
Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager)
Healthy understanding of AI applications.

Desired Skills/Knowledge:

Problem-solving skills & attention to detail
Experience financial industry (e. g. banking, credit cards, lending) experience
Working knowledge of media data ETL process and programming languages such as SQL and Python
Experience in Media Mix Modeling and Multi-touch Attribution analysis
Working knowledge with digital campaign trafficking and tagging processes and tools
Working knowledge of other digital analytics platforms/tools such as Branch, Omniture, CDPs, audience management, and attribution tools
Familiarity of agile processes
Master s degree in Statistics, Business Administration or equivalent

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Manager, Digital Measurement Performance Marketing