Manager - Digital Marketing

As a Digital Marketing Manager at Gridlogic, you will be at the forefront of the real-money gaming industry, responsible for shaping campaign strategy and execution across digital platforms. Your role will involve leading the planning and execution of digital marketing campaigns, optimizing for reach, engagement, and conversions across key channels. You will oversee the measurement of marketing performance using advanced analytics and generate data insights to shape impactful marketing strategies and manage user acquisition efforts. Key Responsibilities: - Develop, manage, and optimize digital marketing campaigns to meet acquisition and engagement goals. - Collaborate with cross-functional teams to align on marketing objectives and ensure seamless campaign execution. - Provide actionable insights to improve the customer journey from acquisition to retention, creating a cohesive and engaging user experience. - Maintain an in-depth understanding of ad-tech platforms to drive innovation and enhance the effectiveness of marketing efforts. Requirements: - Experience: 6-8 years in digital marketing with a focus on performance marketing, preferably in a B2C company. - Knowledge of optimizing the customer journey in B2C companies to enhance user experience, engagement, and retention. - Comprehensive understanding of the online marketing landscape, including self-serve platforms, publishers, OEMs, affiliates, and other channels. Why Join Us Gridlogic offers you the opportunity to be part of a dynamic team in a fast-growing industry. This role will allow you to leverage cutting-edge digital marketing strategies and make a real impact. If you are passionate about data-driven marketing and ready to lead a high-performing team, we would love to hear from you!,